London – The media company has worked with Pitch Portal to address the food waste epidemic in the Western world.
As part of the Victoria and Albert Museum’s Future of Food exhibition, Let’s (Not) Get This Bread is a CGI film that looks at the hustle and self-care cultures depicted online and how they are driving excess food production and waste. The project aims to connect the dots between these two internet-driven cultural attitudes and a broken food system, questioning whether they could be encouraging bad habits around food.
‘We find it interesting that the popularity of self-care (synonymous with staying in and ordering pizza) is peaking at the same time as the online attention economy’s major players such as Netflix, Facebook and Google are fighting to keep us online for longer,’ Taylor Mitchell, head of Pitch Portal, tells LS:N Global.
Read our Future Foodscapes design direction to see how designers are approaching food chain issues in unexpected ways.