New York – The bedding brand has released a duvet made entirely from eucalyptus fibres.
The Breeze duvet is a plant-based comforter that uses natural eucalyptus wood pulp for its outer shell, inner filling and threading. In contrast to the materials typically used in bedding, like cotton, down and polyester, eucalyptus wood pulp is fully biodegradable. In addition, the material’s properties ensure that it is soft and breathable, as well as being designed to help regulate temperature and promote better sleep.
Adding to its sustainable credentials, eucalyptus is reported to be significantly less resource-intensive than cotton and consumes nearly 10 times less water during the production process. ‘Not only does [the Breeze] promote a better sense of wellbeing, we see it as a statement of ethics,’ says founder Leo Wang. ‘Through much research and testing, we are proud to release a product using materials that are kinder to our bodies and to the planet.’ The brand is showing how the ideas we explore in our Whole-system Thinking macrotrend are evolving.