New York – The high-spec play space aims to provide families with a space for quality time oriented around creative and educational activities.
Founded by Sarah Robinson and Noria Morales, two mothers who recognised a gap for innovation in kids’ play and classes, The Wonder is described as a space for recreation, experiences, and human connection for all ages. With an annual membership subscription of £3,780 ($4,800, €4,290) per family, its classes focus on discovery and creativity and include art classes exploring the work of Yayoi Kusama and visits from entomologists, complete with bug zoos to study.
Tapping into modern parenting mindsets, The Wonder provides a stroller cleaning service, has bathrooms stocked with organic nappies and natural baby care, and beers and board games for parents. ‘This is not a daycare. This is a space where families can create a sense of community with other people,’ Morales tells Fast Company.
As explored in our recent micro trend Co-economy Childcare, services for families and children are evolving, with the emergence of crèche-first co-working and child-friendly urban residences.