Singapore – The interactive sportswear boutique targets pro-formance athletes and sporting enthusiasts.
Located in the recently-opened Jewel terminal in Singapore’s Changi Airport, Durasport is a high-end retail space that provides hands-on experiential zones for cyclists, skiers, climbers and triathletes to test sportswear and equipment before making a purchase.
Designed and co-curated by Ministry of Design, the sleek store design includes an immersive ski simulator, a rotating climbing wall, a swim training bench, and a ‘magic mirror’ that allows customers to virtually try on sportswear and capture and share photos of their looks.
Durasport is targeting pro-formance athletes with the space, integrating technology previously only available to professionals into the retail experience.