UK – The studio has created a concept design for a make-up printer that replicates beauty looks from the internet.
The Élever device, which looks like a hand-held mirror, functions as a printer that combines 3D fabrication, facial recognition technology and AI-powered image analysis to apply make-up. Inspired by the influence of social media, the concept for Élever was created as part of Seymourpowell’s research into the future of beauty.
Tapping into the popularity of beauty vloggers and influencers, Élever will allow users to download looks seen online and print them directly onto the face without having to buy new products or learn how to apply them. By selling make-up looks online for direct download, influencers and brands could even use the printer as an additional revenue stream, according to Seymourpowell.
As beauty technologies gain in popularity, social media, artificial intelligence and algorithms are beginning to shape a new beauty ideal. For more, explore our Algorithmic Beauty macrotrend.