Need to Know
12 : 03 : 19

Puerto Rico – The brand, created by MitiMiti Studio, provides tailor-made suits that cater to the individual style of the Caribbean country’s young men.

Solapa combines traditional quality with contemporary designs and a wide range of sizes to celebrate the individuality of each customer. According to the brand, the suits are aimed at young entrepreneurs of the Caribbean, for whom personal expression through clothing is paramount.

The branding for Solapa, which was designed by Studio B.O.B., features loud graphics and an unusual colour palette of lilac, brown and mint green. The campaign includes images of teenage boys dressed in suits, hinting at the brand’s target youth audience.

Solapa is rethinking the concept of the well-dressed male dandy and creating a new visual code around masculinity that doesn’t shy away from loud colours, femininity or elegance.

Netherlands – An architectural practice based in the Netherlands has unveiled plans for a smart residential development where residents control the use of their data.

The concept for Brainport Smart District (BSD), to be located in the Dutch city of Helmond, envisions the area as a ‘living laboratory’. Residents will produce their own resources, such as food and energy, manage their own waste disposal and own all of their data.

Created by Amsterdam-based UNStudio and its sister company, UNSense, the project includes a residential area called 100 Houses, which will investigate how data can be used to improve lives in urban areas. Devised as a response to the data monopolies held by large technology companies, 100 Houses will offer an entirely new economic model.

By allowing locals to take ownership of their data, UNStudio is positioning data-sharing as a form of ‘labour' to be compensated in the same way as any other work. People will exchange these earnings for access to local amenities like food and transport, which in turn contributes to the self-sufficiency and growth of the local community.

Explore our Smart Cities vertical for more on the future of the urban environment.

Amsterdam – ElaN Languages has launched a new translation feature that will suggest gender-neutral alternatives to common words.

The translation company has developed the tool to address the influence of language on attitudes towards gender and occupation. According to JWT, women are less likely to apply for jobs with masculine suffixes, such as cameraman, fireman and salesman, while feminine words like midwife are also negative for society.

To counter this, The Unbias Button is a plug-in that offers gender-neutral translations of words, making users more aware of their unconscious bias. ‘As a translation, language and communication training partner, we are a strong proponent of gender-neutral language so that all readers can relate to the texts in front of them: men, women, and people who don’t identify with either of these,’ says ElaN Languages.

The concept of gender is becoming more nuanced, which means we must reformulate gendered language. For more, read our macrotrend Neutral Culture.

In 2018, US music spending hit its highest level in the last decade, rising 12% to £7.5bn ($9.8bn, €8.7bn), according to figures from the Recording Industry Association of America (RIAA). More than 50m US consumers paid for a music-streaming service at the end of 2018, the RIAA found, and more than 1m people signed up for a music subscription each month.

The RIAA reports that streaming services account for three-quarters of all recorded music sales in the US. With the US standing as the world’s largest music market, these shifts are slowly reinvigorating the wider music industry, which has suffered as CD sales continue to decline.

As listening behaviours and preferences evolve, new Sustainable Music Streaming platforms are emerging that take a more considered approach to streaming.