US – With the launch of its new QLED TV, Samsung is rethinking the way in which electrical devices are integrated into the domestic space.
The tv includes an integrated ambient mode setting that enables users either to upload a photograph of the wall behind from their smartphone or to choose an image from Samsung’s portfolio. In addition, the screen displays information such as news headlines, traffic reports and weather updates throughout the day even while consumers are not actively watching it.
‘Our 2018 line-up of televisions are our most innovative and sophisticated yet, designed for today’s consumers who are mindful of the aesthetics of their space,’ says Jonghee Han, president of Visual Display Business at Samsung Electronics.
Whereas these kind of big-ticket devices would once have been displayed as the focal point of a room, Samsung is tapping into a growing desire for electrical items that sit unobtrusively in the space. For more on how consumers’ relationship with technology is evolving, see our Awakening Tech macrotrend.