US – Nike has announced the launch of Nike Epic React Flyknit, the first shoe to incorporate Nike React, a new type of foam created in-house by the brand's chemical engineers. Similar in premise to its Advanced Apparel collection, the Flyknit has been designed by artificial intelligence (AI), using running data gleaned from professional athletes. The brand fed pressure map data from its research lab through an algorithm, which used it to create a design that offers optimum comfort and stability.
‘[It] allowed us to make rapid, data-informed decisions on how to shape midsoles and outsoles to maximise the benefits of Nike React foam,’ explains Ernest Kim, director of Advanced Footwear at Nike Running.
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