Finland – Design agency Kokoro & Moi has created a new visual identity for Finland in the country’s centenary year.
The design project, Finland’s Faces, was created from a series of illustrations. It will be used as the visual identity for all state marketing and communication material during Finland’s centenary year.
To create the campaign, the public were invited to submit selfies online. They could then edit the photos into cartoon versions of themselves to form part of the collection. Kokoro & Moi adopted the Finnish national colours of blue and white as the primary colour palette for the campaign.
The design agency created two new typefaces, Finland 100 Groteski and Antiikva. To encourage adoption among Finnish brands, the fonts are freely available online, along with the illustration concept.