Finnishing touch
Finland – Design agency Kokoro & Moi has created a new visual identity for Finland in the country’s centenary year.
- The identity was commissioned by the secretariat at the Prime Minister’s office
- The project, Finland 100, is themed around ‘together’
Finland 100 by Kokoro & Moi, Finland
Finland 100 by Kokoro & Moi, Finland
Finland 100 by Kokoro & Moi, Finland
Finland 100 by Kokoro & Moi, Finland
The design project, Finland’s Faces, was created from a series of illustrations. It will be used as the visual identity for all state marketing and communication material during Finland’s centenary year.
To create the campaign, the public were invited to submit selfies online. They could then edit the photos into cartoon versions of themselves to form part of the collection. Kokoro & Moi adopted the Finnish national colours of blue and white as the primary colour palette for the campaign.
The design agency created two new typefaces, Finland 100 Groteski and Antiikva. To encourage adoption among Finnish brands, the fonts are freely available online, along with the illustration concept.
The Big Picture
As New Bricolage Living causes consumer identities to become more fluid, brands such as Kokoro & Moi are exploring what nationhood means today.
Most Recent
1
Micro-amusement parks:
Brent Bushnell, CEO of Two Bit Circus, on how immersive gaming, edutainment...
2
Discreet Tech:
As consumers seek a more balanced relationship with devices and technology,...
3
Patti Wong on Sotheby’s diversifying into diamond retail:
The senior director and chairman of Sotheby’s Asia and Sotheby’s Diamonds on...
4
Pre-loved Premium:
Luxury brands and retailers are introducing buy-back and resale schemes to...
5
Neighbourhood hotels:
Liran Wizman, founder of Europe Hotels Private Collection, examines how...
6
A fear of risk is homogenising design:
Pace of change and pressure from technology are causing designers to retreat...
7
Auralux Experiences:
Luxury brands and retailers are turning to audio formats as a new touchpoint...
8
Financial Wellness:
Mental and physical health are being improved through money advice and...
9
Fortitude in failure:
Brands are entering a new era of transparency in which they own up to...
10
Sensory sex toys:
Wan Tseng, founder of sex tech start-up Wisp, on sexual pleasure that...
11
Are we being greenwashed by bioplastics?:
Hailed as an environmentally friendly alternative, bioplastic has been...
12
Everyteen TV:
Led by an increasingly social mindset, young people are creating hyper-real...
13
Sex Re-education:
Generation Z are taking control of their sexual education, turning to social...
14
Gourmet Getaways:
Chefs are venturing into high-end hospitality, opening B&Bs that promise not...
15
