Asia – A new advertising campaign by Uber addresses the issue of private car ownership in Asian cities. Created by Swedish agency Forsman & Bodenfors, Boxes is a response to research commissioned by Uber that shows that car owners in nine of Asia’s largest cities are stuck in traffic jams for an average of 52 minutes each day, and that drivers in Manila spend about 24 minutes each day looking for a parking space.
The campaign takes a tongue-in-cheek approach, with drivers outfitted in cardboard boxes attempting to navigate the busy streets of Manila. The city gradually becomes more congested as the drivers fight for space before becoming fully gridlocked as the tagline ‘Let’s create better cities. Let’s ride together’ fades into view. For more shifts in the Ride-share Market, click here.
