Need to know 03 : 08 : 17
The Perfect V, Copenhagen

Need to know 03 : 08 : 17

In today’s daily digest: Babies R Us wants to be parents’ friend, Wattpad creates multimedia novels, women prefer masculine scents and other top stories.

1. The Perfect V creates a beauty regime for vaginas 2. Wattpad creates Tap Originals novels as multimedia content 3. Babies R Us campaign highlights realities of parenting 4. Robot assistants unveiled at Seoul airport 5. Study suggests women prefer masculine fragrances 6. Thought-starter: Tracking emotions to improve content

1. The Perfect V creates a beauty regime for vaginas

The Perfect V, Copenhagen The Perfect V, Copenhagen

Copenhagen – While women often spend profusely on skincare for their face and body, the vagina is often overlooked despite being equally sensitive. The Perfect V range includes a gentle exfoliator, wash, hydrating cream, beauty sheets for on-the-go freshness and a beauty mist to provide the same care down below as is lavished on the rest of the body.

‘The delicate skin on our face and décolleté receives our attention day and night after far less strenuous treatment, but when it comes to our V – forget it,’ reads a statement on the website.

The luxury skincare range is dermatologist- and gynaecologist-tested, spotlighting natural ingredients such as vitamin C, Omega 3- and Omega 6-rich Arctic cloudberry, as well as anti-ageing bilberries and anti-inflammatory lingonberries. For more, see our microtrend The Vagina Reconsidered.

2. Wattpad creates Tap Originals novels as multimedia content

Canada – The serialised chat stories come with integrated multimedia content such as videos, voice notes and images to create an engaging, interactive platform. Launched by Wattpad, which already publishes stories in the form of text message conversations, the new Tap Originals series was commissioned from the platform’s most prestigious writers and one chapter will be released per week.

Each series is available in more than 10 languages and they are all free to download, with the app earning a profit through subscribers paying to experience the whole story uninterrupted. By mimicking the format of social messaging app WhatsApp, publishers are able to deliver content in a familiar way and better engage the next generation of readers. For more, see our Gen Viz macrotrend.

Tap Originals by Wattpad Tap Originals by Wattpad

3. Babies R Us campaign highlights realities of parenting

Be Prepared-ish by Babies R Us Be Prepared-ish by Babies R Us
Be Prepared-ish by Babies R Us Be Prepared-ish by Babies R Us
Be Prepared-ish by Babies R Us Be Prepared-ish by Babies R Us

US – The subsidiary of Toys R Us has launched a new campaign that subverts the squeaky clean image of parenting depicted in traditional baby brand ads. Be Prepared-ish acknowledges that parenting can be a messy, stressful affair, and champions parents’ commitment to the daily minutiae of caring for a baby.

The campaign is part of the brand’s plan to become a support network for Millennial parents rather than simply a go-to for essential baby products, helping them to ‘survive, thrive and be as prepared as they can be during the first few years of their baby’s life’.

Parenting is an increasingly dynamic, collaborative venture as parents turn to the internet and social media platforms to share and source information on child-rearing. To find out more, read our Parenting Market.

4. Robot assistants unveiled at Seoul airport

Troika at Incheon International Airport, Seoul Troika at Incheon International Airport, Seoul

South Korea – Created by LG Electronics, the Troika robot has been introduced at Incheon International Airport to help passengers to their boarding gates. The bot informs travellers how long it will take to get to their gate and can also escort them there.

The child-sized device, which responds to its name, can speak Korean, English, Chinese and Japanese, and recognises if passengers are not following closely enough as it leads them to their destination.

While this is not the first robot to be installed at an airport, it is a sophisticated wayfinding device and could be used in other environments such as large retail spaces. For more on the future of service, download our free report here.

5. Study suggests women prefer masculine fragrances

While 96% of the 453 women’s perfumes listed on the Fragrances of the World website are described as floral, a new study of more than 66,000 women suggests that women are increasingly choosing fragrances featuring so-called masculine notes such as wood or spice over their more floral counterparts. Some 55% of study participants said they considered these notes their signature scent.

For many consumers, gender is an increasingly fluid concept, and brands in the beauty industry are developing new lines to cater for this mindset. For more, see our Neutral Beauty microtrend.

6. Thought-starter: Tracking emotions to improve content

As emotion-tracking becomes more accessible, LS:N Global journalist Josh Walker examines how brands are using it to improve their content.

Disney Research recently revealed that it is using artificial intelligence (AI) to assess how much its audiences are enjoying its films, minute by minute.

CBInsights also recently reported that Facebook’s newest patent would monitor users’ typing speed to predict their emotional state and push content accordingly.

With brands more eager than ever to see how their content is making people feel, they’ll need to be wary of how emotion-tracking innovations will make their way into the mainstream without eroding consumer trust.

For more on how brands are investing in consumers’ emotional lives, read the opinion piece here.

Emotion measurements for The Revenant by Lightwave Emotion measurements for The Revenant by Lightwave
Discover More News
Social media star Kai Cenat launches Streamer University

News

Social media star Kai Cenat launches Streamer University

Twitch sensation Kai Cenat has launched Streamer University, a weekend-long experience for aspiring creators to collaborate, learn and produce cont...
Media : Entertainment : Education
De Beers to close its lab-grown diamond jewellery brand

News

De Beers to close its lab-grown diamond jewellery brand

De Beers Group has announced the closure of Lightbox, its lab-grown diamond jewellery brand, signalling a strategic retreat from the synthetic jewe...
Luxury : Sustainability : Jewellery
Financial mansplaining endures for a majority of British women

News

Financial mansplaining endures for a majority of British women

Gender bias in money matters is pushing British women out of financial conversations, according to new research commissioned by digital wealth mana...
Finance : Diversity : Inclusion
Avanade Intelligent Garden gives trees a voice at Chelsea Flower Show

News

Avanade Intelligent Garden gives trees a voice at Chelsea Flower Show

This year’s RHS Chelsea Flower Show invites visitors to interact with AI-enabled trees in the Avanade Intelligent Garden.
Technology : Nature : Sustainability
ITV launches deaf-led drama with BSL and silent ad break

News

ITV launches deaf-led drama with BSL and silent ad break

ITV is pushing the boundaries of inclusive storytelling with the launch of its new prime time drama Code of Silence, starring BAFTA-winning actor a...
Media : Diversity : Inclusion
Stat: Boomerang generation return home due to cost of living crisis

News

Stat: Boomerang generation return home due to cost of living crisis

The rising cost of living and unaffordable housing are fuelling a surge in adult children returning to the family home.
Family : Home : Youth
Manchester City brings grassroots spirit to kit launch

News

Manchester City brings grassroots spirit to kit launch

Manchester City Football Club has marked the launch of its 2025/2026 home kit with a short film that playfully blends football fandom, nostalgia an...
Sports : Design : Creative
Vinted tops France’s fashion market as second-hand sales surge

News

Vinted tops France’s fashion market as second-hand sales surge

Second-hand platform Vinted has overtaken Amazon and Kiabi to become France’s top clothing retailer by sales volume, according to new data from the...
Fashion : Sustainability : Retail
Stat: Nearly half of UK shoppers prefer in-store retail – but body image challenges persist

News

Stat: Nearly half of UK shoppers prefer in-store retail – but body image challenges persist

As consumers’ desire for in-person connection increases, nearly half of UK shoppers now prefer to shop in-store, according to new research.
Stats : Stat : Retail
China’s online sports and equipment sales are booming

News

China’s online sports and equipment sales are booming

The sports apparel and equipment sector continues to be one of the highest-growth key consumer sectors in China, according to brand agency Hot Pot ...
China : Sports : HotPot China
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN