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Star Wars Hotel at Walt Disney World Resort, US Star Wars Hotel at Walt Disney World Resort, US
Star Wars Hotel at Walt Disney World Resort, US Star Wars Hotel at Walt Disney World Resort, US
Star Wars Hotel at Walt Disney World Resort, US Star Wars Hotel at Walt Disney World Resort, US

Disney is opening a Star Wars-themed hotel

19 : 07 : 2017 Hospitality : Media : Travel

US – The resort aims to immerse guests in the sci-fi franchise’s universe.

The hotel will be styled after a large spaceship, with windows that reveal views of outer space. Guests will receive clothing inspired by the series and interact with robots and creatures from the Star Wars universe. A two-day narrative event will enable guests to participate in an immersive experience featuring characters and storylines from the films.

‘We are working on our most experiential concept ever. It combines a luxury resort with immersion in an authentic environment,’ says Walt Disney Parks and Resorts chairman Bob Chapek. ‘It will invite you to live your own dedicated, multi-day adventure in a galaxy far, far away.’

The Big Picture

  • Disney’s ambitious plan goes beyond the standard themed hotel concept to further blur the boundaries between fact and fiction, and members of staff and guests
  • LS:N Global has been tracking the rise of Futuretainment as the demand for immersive, narrative-driven hospitality concepts rises