Whichaway Camp by White Desert, Antartica Whichaway Camp by White Desert, Antartica
Whichaway Camp by White Desert, Antartica Whichaway Camp by White Desert, Antartica
Whichaway Camp by White Desert, Antartica Whichaway Camp by White Desert, Antartica
Whichaway Camp by White Desert, Antartica Whichaway Camp by White Desert, Antartica
Whichaway Camp by White Desert, Antartica Whichaway Camp by White Desert, Antartica

Polar attraction

09 : 12 : 2016 White Desert : Luxury Futures : Luxury Travel

Antarctica – Luxury tour company White Desert has given its remote location a high-end makeover to mark its 10th anniversary.

  • White Desert’s temporary lodgings feature brass fittings and bespoke furnishings
  • The camp is dismantled at the end of each season to minimise its impact on the environment

After ten years of tackling the arctic weather that comes with being located on a 200ft icefall, White Desert was due for an upgrade. Guests can now enjoy the benefits of six heated fibreglass sleeping pods that are set between a frozen lake and a towering ice shelf.

The pod interiors are inspired by the old-world luxury of Victorian explorers and feature wooden skis, bamboo headboards, thick parka jackets, fur throws, Saarinen chairs and sustainable toiletries from The Lost Explorer.

Guests can spend the day with 6,000 emperor penguins or take an eight-day mountain hike and enjoy the comforts of a refurbished dining area including three-course meals cooked by a professional chef and wines flown in from Cape Town on their return.

​The Big Picture

Luxury consumers are increasingly looking for unique and bespoke travel experiences. For more on this, see our interview with Laura Mitchell, marketing manager at luxury travel agency Brown & Hudson.

Discover More Daily Signals
Hot Bodies explores how design can help us survive a warmer world

Daily Signals

Hot Bodies explores how design can help us survive a warmer world

Hot Bodies is a new exhibition examining how apparel and wearable design can help humans adapt to global heat.
Design : Fashion : Climate
Vow launches lab-grown exosomes for skin repair

Daily Signals

Vow launches lab-grown exosomes for skin repair

Sydney-based biotech company Vow is expanding beyond cultured meat into functional beauty with the launch of cultured exosomes designed to regenera...
Beauty : Functional Beauty : Biotechnology
Stat: US businesses report real returns as generative AI adoption matures

Daily Signals

Stat: US businesses report real returns as generative AI adoption matures

A new study from the Wharton School at the University of Pennsylvania challenges months of pessimism about generative AI’s business value
Technology : Artificial Intelligence : Business
JD Sports hands the camera to its community

Daily Signals

JD Sports hands the camera to its community

JD Sports has flipped the creative script for its seasonal campaign ‘Where Are You Going?’ by putting cameras in the hands of its audience.
Sports : Culture : Youth
MrBeast to open immersive theme park in Riyadh

Daily Signals

MrBeast to open immersive theme park in Riyadh

Content creator MrBeast, known for his viral YouTube challenges, is turning his virtual universe into a real-world destination as he prepares to op...
Entertainment : Content Creator : Theme Park
Stat: Dupes become luxury’s unexpected growth driver

Daily Signals

Stat: Dupes become luxury’s unexpected growth driver

Dupes are now reshaping how affluent consumers engage with luxury, according to research by Havas Media, which surveyed people in the UK,...
Luxury : Retail : Authenticity
A daily recap from Web Summit 2025: Turning authenticity into action

Daily Signals

A daily recap from Web Summit 2025: Turning authenticity into action

Authenticity was the buzzword on day three of Web Summit 2025, as leaders from Loop, Fizz and OnlyFans revealed how community-led models are reshap...
Technology : Global Events : Web Summit 2025
Foresight Friday: Maria Blanco, project manager

Daily Signals

Foresight Friday: Maria Blanco, project manager

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Technology : Music : Culture
Stat: China’s push reconfigures the global EV manufacturing map

Daily Signals

Stat: China’s push reconfigures the global EV manufacturing map

Chinese electric vehicle (EV) and battery manufacturers invested more than £109bn ($143bn, €123bn) globally between 2014 and 2025 as they work to s...
Mobility : Technology : Infrastructure
A daily recap from Web Summit 2025: Resistance rising

Daily Signals

A daily recap from Web Summit 2025: Resistance rising

Day two of Web Summit 2025 was all about resistance and challenging the status quo.
Technology : Global Events : Resistance
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN