Whichaway Camp by White Desert, Antartica Whichaway Camp by White Desert, Antartica
Whichaway Camp by White Desert, Antartica Whichaway Camp by White Desert, Antartica
Whichaway Camp by White Desert, Antartica Whichaway Camp by White Desert, Antartica
Whichaway Camp by White Desert, Antartica Whichaway Camp by White Desert, Antartica
Whichaway Camp by White Desert, Antartica Whichaway Camp by White Desert, Antartica

Polar attraction

09 : 12 : 2016 White Desert : Luxury Futures : Luxury Travel

Antarctica – Luxury tour company White Desert has given its remote location a high-end makeover to mark its 10th anniversary.

  • White Desert’s temporary lodgings feature brass fittings and bespoke furnishings
  • The camp is dismantled at the end of each season to minimise its impact on the environment

After ten years of tackling the arctic weather that comes with being located on a 200ft icefall, White Desert was due for an upgrade. Guests can now enjoy the benefits of six heated fibreglass sleeping pods that are set between a frozen lake and a towering ice shelf.

The pod interiors are inspired by the old-world luxury of Victorian explorers and feature wooden skis, bamboo headboards, thick parka jackets, fur throws, Saarinen chairs and sustainable toiletries from The Lost Explorer.

Guests can spend the day with 6,000 emperor penguins or take an eight-day mountain hike and enjoy the comforts of a refurbished dining area including three-course meals cooked by a professional chef and wines flown in from Cape Town on their return.

​The Big Picture

Luxury consumers are increasingly looking for unique and bespoke travel experiences. For more on this, see our interview with Laura Mitchell, marketing manager at luxury travel agency Brown & Hudson.

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