Whichaway Camp by White Desert, Antartica Whichaway Camp by White Desert, Antartica
Whichaway Camp by White Desert, Antartica Whichaway Camp by White Desert, Antartica
Whichaway Camp by White Desert, Antartica Whichaway Camp by White Desert, Antartica
Whichaway Camp by White Desert, Antartica Whichaway Camp by White Desert, Antartica
Whichaway Camp by White Desert, Antartica Whichaway Camp by White Desert, Antartica

Polar attraction

09 : 12 : 2016 White Desert : Luxury Futures : Luxury Travel

Antarctica – Luxury tour company White Desert has given its remote location a high-end makeover to mark its 10th anniversary.

  • White Desert’s temporary lodgings feature brass fittings and bespoke furnishings
  • The camp is dismantled at the end of each season to minimise its impact on the environment

After ten years of tackling the arctic weather that comes with being located on a 200ft icefall, White Desert was due for an upgrade. Guests can now enjoy the benefits of six heated fibreglass sleeping pods that are set between a frozen lake and a towering ice shelf.

The pod interiors are inspired by the old-world luxury of Victorian explorers and feature wooden skis, bamboo headboards, thick parka jackets, fur throws, Saarinen chairs and sustainable toiletries from The Lost Explorer.

Guests can spend the day with 6,000 emperor penguins or take an eight-day mountain hike and enjoy the comforts of a refurbished dining area including three-course meals cooked by a professional chef and wines flown in from Cape Town on their return.

​The Big Picture

Luxury consumers are increasingly looking for unique and bespoke travel experiences. For more on this, see our interview with Laura Mitchell, marketing manager at luxury travel agency Brown & Hudson.

Discover More Daily Signals
 Sleevenote taps into demand for distraction-free tech

Daily Signals

Sleevenote taps into demand for distraction-free tech

Musician Tom Vek has launched Sleevenote, a compact touchscreen music player designed to restore a sense of ownership and intention to digital musi...
Media : Technology : Entertainment
How Hyrox is moving from mass participation races to wellness tourism

Daily Signals

How Hyrox is moving from mass participation races to wellness tourism

Indoor fitness race company Hyrox has announced the launch of Hyrox Experiences, a new travel-focused category positioning the brand within the fas...
Travel : Fitness : Health & Wellbeing
Stat: AI optimism outpaces daily use as employee motivation hinges on trust and skills

Daily Signals

Stat: AI optimism outpaces daily use as employee motivation hinges on trust and skills

Workers are increasingly optimistic about AI, yet daily usage remains low, according to PwC’s Global Workforce Hopes and Fears Surve...
Statistic : Technology : Artifical Intelligence
The Trend: Coffee Shop Raves

Daily Signals

The Trend: Coffee Shop Raves

Coffee shops are emerging as the new hubs for daytime raves, driven by a generation of sober-conscious consumers seeking real-life connection and fun.
Food And Drink : Coffee Shop Raves : Hospitality
The Big Idea: Future Food Tech 2025: Resilience by Design

Daily Signals

The Big Idea: Future Food Tech 2025: Resilience by Design

Future Food-Tech London (24–25 September) highlighted the urgent need for resilient, inclusive and innovation-driven food systems.
Food And Drink : Sustainability : Resource Scarcity
The Campaign: AG1’s new campaign is an ode to morning people

Daily Signals

The Campaign: AG1’s new campaign is an ode to morning people

Supplements company AG1 has launched a campaign that frames the morning as a sacred window for intention-setting and self-regulation. 
Food And Drink : Health And Wellness : Supplements
The Viewpoint: Inventing the Aged Spirits of Tomorrow

Daily Signals

The Viewpoint: Inventing the Aged Spirits of Tomorrow

In less than a decade, non-alcoholic spirits have become a familiar feature in bars and homes, yet dark non-alcoholic spirits remain largely unexpl...
Food And Drink : Spirits : Whiskey
The Space: Dubai opens the first restaurant led by an AI chef

Daily Signals

The Space: Dubai opens the first restaurant led by an AI chef

Opened in July 2025, Dubai’s Woohoo features menus created by an AI system rather than a traditional chef.
Food And Drink : Aritifical Intelligence : Technology
The Trend: Luxury Listening Rooms

Daily Signals

The Trend: Luxury Listening Rooms

As luxury continues to shift from ownership to experience, brands are increasingly turning to sound as a medium for sensorial storytelling – one th...
Luxury : Listening Rooms : Sound
The Big Idea: Walpole British Luxury Summit 2025

Daily Signals

The Big Idea: Walpole British Luxury Summit 2025

The Walpole British Luxury Summit 2025 gathered leaders from across the sector for a day of expert talks, reports and panel discussions.
Luxury : Global Events : Walpole British Luxury Summit
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN