Sweden – A concept kitchen by home appliance company Electrolux is setting a new standard for sustainable eating. GRO is a kitchen system that uses sensors and artificial intelligence to deliver personalised eating and nutrition suggestions.
The system, which was created using behavioural science research findings, is intended to encourage more sustainable eating habits. A countertop smoker, steam oven, grill drawer and fermentation pantry are just a few of the modules of the GRO system, which can be completely customised to suit a consumer’s preferences.
The device will also feature a touchscreen with the GRO Coach digital system that will deliver meal suggestions, goal-setting, nutritional and cooking coaching, and progress-tracking. To encourage climate action, the system will also visualise the user's eating habits and how they directly affect the environment.
What’s more, the kitchen can also analyse a customer’s food inventory and provide recommendations based on what’s in the refrigerator, avoiding food waste. While we have seen home appliances that use the Internet of Things to build Connected Kitchens, AI-powered sustainability coaches could be a significant development in this market.
Strategic opportunity
While the GRO kitchen is still a concept, could home appliance companies create phone apps that offer similar services?