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Millennials
Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.
Macro Trends
Millennials Now and Next
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths.
Micro Trends
Coffee Shop Raves
Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.
Micro Trends
Matrescence
The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage.
Big Ideas
America’s New Age of Parenting
Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles – courtesy of Millennials and Gen Z.
Big Ideas
Modern Marriage
The US wedding industry is aligning with the values of Gen Z and Millennials in relation to key issues of affordability, mental health advocacy, sustainability and inclusivity.
Big Ideas
C&A Brazil brings social media to the retail party
C&A Brazil brings social media to the retail party
C&A
:
Facebook
:
App
Big Ideas
Interactive web retail finds new Perch offline
Interactive web retail finds new Perch offline
Perch
:
Digital Projection
:
Visual Merchandising
Markets
Mezcal makeover
Mezcal, the Mexican spirit previously associated with moonshine rather than margarita and seen as tequila’s unfashionable country cousin, is ...
Mezcal
:
Mexico
:
Los Amantes
Big Ideas
Airlines monetise Twitter feed with TweetAFlight
Airlines monetise Twitter feed with TweetAFlight
TweetAFlight
:
Airlines
:
Social Media
Big Ideas
App signals new support for citizen journalism
App signals new support for citizen journalism
Guardian
:
Citizen Journalism
:
App
Big Ideas
Health apps grow as users quantify themselves
Health apps grow as users quantify themselves
Fuel Band
:
Up Wristband
:
Self Quants
Big Ideas
Virgin treats customers to a first-class tour
Virgin treats customers to a first-class tour
Virgin Atlantic
:
First Class
:
Planeview
Big Ideas
US shoppers cross over for new highs and lows
US shoppers cross over for new highs and lows
MasterCard
:
WWD
:
Nordstrom
Big Ideas
Food & Wine magazine opens first restaurant
Food & Wine magazine opens first restaurant
Food & Wine
:
Restaurant
:
St Regis
Big Ideas
Apps give luxury brands a wealth of connections
Apps give luxury brands a wealth of connections
Apps
:
Connections
:
Mobile
Big Ideas
Noma on course to open London pop-up restaurant
Noma on course to open London pop-up restaurant
Noma
:
Claridges
:
Restaurant
Big Ideas
China revives old models to boost car industry
China revives old models to boost car industry
China
:
Cars
:
Nostalgia
Big Ideas
Wealthy drivers rev up China’s used car sales
Wealthy drivers rev up China’s used car sales
China
:
Second-hand
:
Cars
Big Ideas
Lexus gears up for new customer service push
Lexus gears up for new customer service push
Lexus
:
Customer Service
:
Technical
Big Ideas
More users take a Fancy to social selling site
More users take a Fancy to social selling site
Fancy
:
Pinterest
:
Social Networks
Big Ideas
Women lead the way at ArabNet Digital Summit
Women lead the way at ArabNet Digital Summit
Middle East
:
Chartered Institute Of Personnel And Development
:
E-publishing
Big Ideas
Tumblr could overtake blogs in online searches
Tumblr could overtake blogs in online searches
Tumblr
:
Search
:
Google
Big Ideas
Millennials want tailoring and tech in new cars
Millennials want tailoring and tech in new cars
Automotive
:
Europeans
:
Hands-Free
Big Ideas
Livehoods puts check-in locations on the map
Livehoods puts check-in locations on the map
Livehoods
:
Digital
:
Map
Micro Trends
Fest-vertorials
Magazines and newspapers are launching festivals in a bid to engage their readers, add depth to their brand and reinforce their credentials as thou...
Festivals
:
Editorial
:
Magazines
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