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Millennials
Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.
Macro Trends
Millennials Now and Next
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths.
Big Ideas
Kidult Craze
Driven by nostalgia and a desire for stress relief, adults are gravitating towards playful, non-digital items such as plush toys, collectables and nostalgic characters to reconnect with and heal their inner child.
Macro Trends
The Great Wealth Transfer
Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The Future Laboratory’s Great Wealth Transfer report.
Big Ideas
America’s New Age of Parenting
Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles – courtesy of Millennials and Gen Z.
Big Ideas
Modern Marriage
The US wedding industry is aligning with the values of Gen Z and Millennials in relation to key issues of affordability, mental health advocacy, sustainability and inclusivity.
Big Ideas
Google launches into the delivery business
Google launches into the delivery business
Google
:
E-commerce
:
Logistics
Markets
Five stand-out fashion films for autumn/winter 2012
Fashion films are changing as brands use directors with a grasp of narrative and humour to bring their collections to life.
Christian Dior
:
YouTube
:
Depeche Mode
Big Ideas
Harrods targets tweens in social gaming venture
Harrods targets tweens in social gaming venture
Harrods
:
Stardoll
:
Chloé
Big Ideas
Smart mobile strategy should embrace dumb phones
Smart mobile strategy should embrace dumb phones
Facebook
:
Dumb Phones
:
Feature Phones
Big Ideas
Ikea campaign aims for greater sustainability
Ikea campaign aims for greater sustainability
Ikea
:
Furniture
:
Interiors
Big Ideas
Cardrops delivers mail straight to your vehicle
Cardrops delivers mail straight to your vehicle
Cardrops
:
Mail
:
Packages
Big Ideas
Dior renovates Milan store to double the size
Dior renovates Milan store to double the size
Dior
:
Milan
:
Flagship
Big Ideas
Next stop Mumbai for the BMW Guggenheim Lab
Next stop Mumbai for the BMW Guggenheim Lab
BMW
:
Guggenheim
:
Lab
Big Ideas
Starbucks refreshes customers via social network
Starbucks refreshes customers via social network
Starbucks
:
Social Network
:
Rewards
Big Ideas
Start-up Chile project funds new entrepreneurs
Start-up Chile project funds new entrepreneurs
Start-up
:
Chile
:
Entrepreneurs
Big Ideas
Omni-channel retail heralds shopping revolution
Omni-channel retail heralds shopping revolution
Omni-channel
:
Phygital
:
Seamless
Big Ideas
Coca-Cola and Sanofi to launch beauty drinks
Coca-Cola and Sanofi to launch beauty drinks
Coca-Cola
:
Sanofi
:
Drinks
Big Ideas
Swedes ready to sell personal data for rewards
Swedes ready to sell personal data for rewards
Bespoke
:
Deals
:
Age
Big Ideas
Retail Analysis: Woolworths Food’s worlds of merchandising
Retail Analysis: Woolworths Food’s worlds of merchandising
Woolworths
:
Department Store
:
Johannasberg
Big Ideas
Huawei builds its smartphone brand worldwide
Huawei builds its smartphone brand worldwide
Mobile
:
Smart Phone
:
Huawei
Big Ideas
Husky Chat channels the 90s with a social twist
Husky Chat channels the 90s with a social twist
Husky Chat
:
Internet
:
Chat
Design Directions
Paris Womenswear S/S 2013
The spring/summer 2013 collections in Paris saw the reinvention of ostentatious 1980s looks, a continuation of futuristic textiles and the introduc...
The New Sublimity
:
Jensen
:
McCartney
Big Ideas
New design makes eBay look more Pinteresting
New design makes eBay look more Pinteresting
EBay
:
Pinterest
:
E-commerce
Big Ideas
Screen star: Social tv takes off in Europe
Screen star: Social tv takes off in Europe
Tv
:
Social Media
:
Programming
Big Ideas
Retail analysis: M&S Cheshire Oaks, multi-channel flagship store
Retail analysis: M&S Cheshire Oaks, multi-channel flagship store
Marks & Spencer
:
Cheshire Oaks
:
Omnichannel
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