Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Mood-matching Fashion

Emotionally attuned styling and shopping tools are reshaping fashion discovery, helping consumers to move away from keyword and product searches to intuitive, feelings-led journeys.

Micro Trends

Luxury Listening Rooms

Luxury brands are staging listening experiences that resonate on an emotional, sensorial and cultural level. These sonic activations operate as community hubs, emotional coders and temporal expressions of brand DNA.

Micro Trends

Repair Renaissance

Retail spaces are transforming into skill-sharing hubs, embedding circularity through community-led repair workshops.

Micro Trends

Fitness Fan Clubs

Celebrity-led running events are picking up speed across the US, encouraging a culture of fitness inclusivity while taking fandom forward.

Micro Trends

Symbiotic Signals

Designers are using technology to bridge the communication gap between human and non-human life, nurturing a more harmonious and symbiotic relationship with nature.

Micro Trends

Innovation Debrief 2025: Resilient Appetites

In our Adaptive Appetites macrotrend report, we forecast that climate change and resource scarcity would drive the food and drink industry to re-in...

Micro Trends

Innovation Debrief 2025: The Augmented Human

We’ve entered The Synthocene Era, a new chapter in which human intelligence is enhanced, not replaced, by machine intelligence. The next frontier i...

Technology : Health & Wellness : Fashion

Micro Trends

Masculinity Reset Retreats

The wellness industry is shedding old stereotypes through men’s mental wellbeing retreats that reframe masculinity around mindfulness, movement and...

Health & Wellness : Society : Travel & Hospitality

Micro Trends

Repair Renaissance

Retail spaces are transforming into skill-sharing hubs, embedding circularity through community-led repair workshops.

Fashion : Sustainability : Luxury

Micro Trends

EQ-Beauty

AI is redefining personalised beauty, shifting from data-driven logic to emotionally intelligent tools that bring empathy, intuition and expert car...

Beauty : Technology : AI

Micro Trends

Soft Sports

Brands are leaning into a softer approach to sports that prioritises ritual, community and holistic wellbeing over performance culture.

Sports & Leisure : Society : Health & Wellness

Micro Trends

Adaptive Arenas

As sports fandom grows stronger, sports bodies and clubs are introducing new technologies to make live events accessible to spectators with impaire...

Sports & Leisure : Technology : Health & Wellness

Micro Trends

EQ-Homes

From calming kettles to mood-sensing fridges, brands are embedding emotional intelligence into everyday appliances, signalling a shift from smart t...

Technology : Health & Wellness : Design

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to ...

Design : Advertising : Retail

Micro Trends

Coffee Shop Raves

Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the ...

Hospitality : Food : Drink

Micro Trends

Fitness Fan Clubs

Celebrity-led running events are picking up speed across the US, encouraging a culture of fitness inclusivity while taking fandom forward.

Wellness : Sports : Health

Micro Trends

Digital Doppelgängers

Avatars are evolving beyond fiction to capture real people and true-to-life stories.

Pop-culture & Media : Design : Technology

Micro Trends

Symbiotic Signals

Designers are using technology to bridge the communication gap between human and non-human life, nurturing a more harmonious and symbiotic relation...

Design : Sustainability : Technology

Micro Trends

Heritage Brand-umentaries

Legacy brands are turning to cinematic documentaries and long-form storytelling to showcase their history, craftsmanship and cultural roots.

Advertising & Branding : Fashion : Food & Drink

Micro Trends

Decoding Masculinity

In response to an ever-creeping ‘manosphere’, future-facing brands are seeking to decode modern masculinity and bro-ism, providing new routes forwa...

Health & Wellness : Youth : Pop-culture & Media

Micro Trends

Sober Social Fix

As the sober-curious movement strengthens in the US, younger generations are redefining how to enjoy going out with friends, opening up opportuniti...

US : Gen Z : Sober Nightlife

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