Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Micro Trends

Heritage Brand-umentaries

Legacy brands are turning to cinematic documentaries and long-form storytelling to showcase their history, craftsmanship and cultural roots.

Micro Trends

Sober Social Fix

As the sober-curious movement strengthens in the US, younger generations are redefining how to enjoy going out with friends, opening up opportunities for hospitality and nightlife brands.

Micro Trends

Pre-teen Protein

The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appearance.

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seamless commerce opportunities than ever.

Micro Trends

Future Forecast 2025: Travel & Hospitality

Global macro-shifts are driving the key travel and hospitality foresight trends for 2025. The climate crisis, a loneliness epidemic, the geopolitic...

Travel & Hospitality : Sustainability : Health & Wellness

Micro Trends

Future Forecast 2025: Pop Culture & Media

From immersive experiences to creator-driven content and innovative storytelling, pop culture and media innovators are reshaping how audiences enga...

Pop Culture & Media : Immersive Experience : Creator Economy

Micro Trends

Future Forecast 2025: Retail

As consumers navigate the value contradiction during a cost of living crisis, retailers in 2025 are embracing a renewed sense of in-store wonder wh...

Retail : Pop-culture & Media : Sustainability

Micro Trends

Future Forecast 2025: Sports, Health & Wellness 

The sports, health and wellness industries are undergoing significant transformations, driven by innovative biotechnology, new consumer markets and...

Sports & Leisure : Society : Health & Wellness

Micro Trends

Future Forecast 2025: Fashion

In 2025 fashion will become functional and fun, and embrace new retail formats. From collaborations between high-end designers and everyday value b...

Fashion : Sustainability : Luxury

Micro Trends

Future Forecast 2025: Design

From biofabrication to cultural heritage, the design industry is combining tradition with cutting-edge technology to shape a future that is both ec...

Design : Advertising & Branding : Sustainability

Micro Trends

Future Forecast 2025: Beauty

From wellness-inspired Guochao to Gen Alpha beauty, the industry is evolving to meet the demands of every consumer, while simultaneously being educ...

Beauty : Health & Wellness : Luxury

Micro Trends

Future Forecast 2025: Technology

Amid accelerating technologies, consumers are exploring divergent paths: from simplified ‘dumb tech’ for digital detox to AI-generated creativity a...

Technology : Health & Wellness : Society

Micro Trends

Remixing the Country Club

Old money, new values; brands are re-imagining country clubs as inclusive, community-centric spaces, using nostalgia, sports fandom and wellness to...

Luxury : Fashion : Retail

Micro Trends

Luxury’s New Clubhouse Model

Luxury brands are shifting towards exclusive, product-free spaces that prioritise immersive experiences in a bid to captivate their most valued cli...

Luxury : Fashion : Retail

Micro Trends

Deep Sea Wellness

Beauty and wellness brands are tapping into powerful deep sea ingredients with the potential to redefine skincare, hydration and sun protection.

Beauty : Wellness : Innovation Hub

Micro Trends

Matrescence

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a...

Health : Wellness : Parenting

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seaml...

Retail : Pop-culture & Media : Technology

Micro Trends

Pre-teen Protein

The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appear...

Food & Drink : Youth : Protein

Micro Trends

Scent Retail Futures

Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent disco...

Perfume : Fragrance : Retail

Micro Trends

Glow-up Getaways

A new generation of health-focused hospitality hubs created with science-backed hyper-personalisation in mind are offering the ultimate longev...

Travel : Wellness : Luxury

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