Qatar – In light of the controversy-ridden FIFA World Cup in Qatar, Pantone has created an all-white alteration to the LGBTQ+ rainbow flag, where Pantone colour codes hint at the actual hues.
Qatar’s controversial ban on public demonstrations of homosexuality means that LGBTQ+ flags are not permitted on the pitch. In response, Pantone collaborated with NGO Stop Homophobie and creative agency TBWA Paris in the run-up to the World Cup to design a revised flag entitled Colors of Love.
The altered version is stripped down from its recognisable bright colours, replaced by Pantone colour codes written on a white background. Those who wish to promote pride and inclusion – and show disapproval of homophobic laws – can safely wave the updated flag.
Sidestepping the rules without breaking them, Pantone’s creative initiative is an instance of Graphic Activism, enabling fans to display support for the LGBTQ+ community without risking sanctions.
Pantone’s bold initiative demonstrates how businesses can show solidarity with their communities in the face of adversity and controversy.