France – Transforming the mundane task of housekeeping into a pleasure pursuit, fragrance company Diptyque has released a line of home care products called La Droguerie. The collection, which includes dishwashing liquid, a multi-surface cleaner, leather and wood lotion, and anti-odour candles, blends luxury fragrance with utility needs.
Bringing the same olfactory approach that the company applies to its fragrances, the cleaning products feature enticing aromas of orange blossom with notes of mandarin and basil. In addition to the appealing smell, the products help achieve a deep clean without the use of toxic chemicals. The collection has also received the seal of approval from Ecocert, an international sustainability certification.
As we recently explored in the Avant Abodes section of the Innovation Debrief report, the La Droguerie collection elevates the drab act of cleaning into a sensorial experience. ‘Created according to the principles of eco-design, the La Droguerie collection values environmental responsibility as highly as it does the beauty of its objects and the sensual enjoyment they provide,’ says the press release.
Why should home cleaning be seen as a functional and unglamorous category? Home care companies have an opportunity to inject cues from the lifestyle and luxury sectors into their product design