Dirt, US
In our Eco-motional Fashion microtrend, we explored the new wave of change-makers paving the way towards a more positive, human-centric approach to sustainability.
Even before we published our much-anticipated Sustainability Report, we were exploring the glaring need for fashion businesses to confront past mistakes when it comes to eco-consciousness. As part of this, ethical consultancies emerged to offer brands a new perspective on the climate crisis, such as Dirt, a charity that helps brands understand their history as well as promoting and funding biodynamic farming.
Meanwhile, another ethical consultancy, CogDis, is focusing on sustainability through a spiritual and human-centric lens. The name CogDis, a portmanteau of cognitive dissonance, refers to the idea of tension between belief and action in relation to consumption behaviours. ‘In our society, the emotional side of sustainability has been sidelined – the fear about climate change, the outrage about social injustice,’ explained co-founder Faith Robinson in our accompanying Q&A. ‘There’s never been space in the industry to acknowledge how that feels.’
