Taiwan – Mobile phone manufacturer Nokia has launched a taxi-hailing system in Taiwan that uses near-field-communication-enabled posters.
Touching the poster with one’s phone communicates with cab firm Taiwan Taxi, which responds with a text message and an order number. A cab is then dispatched to the poster.
The service began at Nokia’s Taiwan office, and will be extended to 15,000 other sites in Taiwan, including Nokia stores, restaurants, convenience stores and shopping centres.
This is a friction-free way of hailing a cab that would appeal to consumers with a Bleisure lifestyle.