UK – The fragrance brand is launching a series of unisex scents intended to boost the wearer’s energy through high vibrations.
Described as being ‘a brand built on vibes’, Vyrao derives its name from the Latin verb vireo, with connotations of being lively and vigorous. Its five fragrances include notes of juniper wood, frankincense and Turkish rose oil, with each specially blended to impart a different emotional sensation.
Having worked with energist and healer Louise Mita on the fragrance formulations, Vyrao’s fragrances are positioned as spiritual and restorative, with names such as I Am Verdant and Witchy Woo. ‘The fragrances are designed as playful mood-boosters, a way of integrating positive energy into everyday life,’ says Yasmin Sewell, founder of Vyrao. ‘Scent is emotional, it evokes powerful feelings, vivid memories, it energises the spirit and awakens the mind.’
To discover more about how scent can affect people’s psychological state, join us for our forthcoming Beauty, Health and Wellness forum.