UK – Using an interactive data visualisation, the design studio draws attention to the microplastics that invisibly pollute our air.
The visualisation, PlasticAir, invites users to interact with free-floating particles that represent microplastics, adjusting various environmental elements such as rain, snow and urban or remote locations. Clicking on each particle allows users to view the chemical composition of the plastics, as well as household items they may originate from.
Designed in collaboration with Google Arts and Culture, the platform also provides educational and actionable ways of reducing and monitoring plastic consumption. By providing this visual platform, people can better understand the impact of non-visible pollutants. Pentagram comments: ‘The experience offers a speculative window onto a data-driven approximation of the plastic particles that exist all around us, but remain hidden to the naked eye.’
From shrinking typefaces to offset apparel, we recently explored the range of ways in which designers are responding to the climate crisis.