Marking the first evolutive digital sneaker ever to be created, the procedural technique played out during an online auction on RTFKT’s MetaGrail platform. Designed in collaboration with artist MGSX, the final design sold for over £9,700 ($13,000, €10,500) via blockchain currency Ethereum. The X Evolutions final design includes a physical sneaker, a digital iteration that can be worn as an avatar in Sandbox and a version for an AR try-on experiences on Snapchat.
The AI technique results in an entirely unique design that can exist in multiple formats. Through blockchain technology, designers, buyers and sellers are granted a form of generative ownership that remains nascent in the realm of virtual trading.
With decentralised brand economies coming to the fore, we spoke to Drew Harding and Hammad Jutt, co-founders of MetaFactory, to explore more about cryptocurrency and its potential to redefine retail.