Middle Man Beauty Market
As the men’s beauty category gains wider acceptance, the category is evolving to target the everyday man who values inclusivity, efficacy and bold branding.
By Jessica Smith
:strip_exif():strip_icc()/filestorage/images/96150/huron-face-lotion.jpg)
WANT TO READ MORE?
BECOME A MEMBER TODAY
Sign up to one of our subscription packages and get unlimited access to a hive of insights – from microtrends and macrotrends to market reports, daily news, research across eight industry sectors and much more.
Already a member? Click here to log in.
:strip_exif():strip_icc()/filestorage/images/126153/alessia-boveri-kj-nrzw3ayq-unsplash.jpg)
:strip_exif():strip_icc()/filestorage/images/126033/p90519770-highres-bmw-vision-neue-klas.jpg)
:strip_exif():strip_icc()/filestorage/images/125616/m114-24-fa1-gg-of-screen-grabs-1-0094-wb.jpg)
:strip_exif():strip_icc()/filestorage/images/125697/im8-davidbeckham-05.png)
:strip_exif():strip_icc()/filestorage/images/125354/moin-1.jpg)
:strip_exif():strip_icc()/filestorage/images/125368/7-ro-sparks-nyc-ooh-penn-station.jpg)
:strip_exif():strip_icc()/filestorage/images/125304/19-oura-ring-lifestyle.png)
:strip_exif():strip_icc()/filestorage/images/125265/lsn-video-template.png)
:strip_exif():strip_icc()/filestorage/images/125238/small-3012eurs2022-copy.jpg)
:strip_exif():strip_icc()/filestorage/images/125138/2-rabbit-vibrator-campaign-2024-the-oh-collective.jpg)