US – Guide Beauty is an adaptive make-up brand designed for people with Parkinson’s disease.
The brand has been launched with four products: an eyebrow gel, mascara, potted gel eyeliner and an eyeliner tool, all developed with ergonomic experts to ensure easy application. To make the products easier to use for differently abled consumers, grip-applicators act as a finger rest to provide a steadier and more controlled application.
Guide Beauty also offers an online tutorial library, making it easier for buyers to achieve make-up looks. The brand was founded by make-up artist Terri Bryant after being diagnosed with Parkinson’s disease. ‘It wasn’t just my livelihood, but it was my creative outlet and the way that I’ve connected with women and men over the years, I didn’t want to let it go,' she tells Allure.
Differently abled consumers have been long overlooked by the beauty industry. However, new brands like Guide are encouraging the sector to adapt to consumers’ diverse needs. For more, read Adaptive Beauty.