Generations

Tracking the key characteristics and values of generational demographics as each cohort evolves.

Download: Generations Now and Next

From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations

Macro Trends

Boomers: Ageing to Becoming

By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way

Macro Trends

Gen X: Ambiguity to Advocacy

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt

Macro Trends

Gen Z: Vision to Contradiction

Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox

Macro Trends

Alphas: Sandbox to Roblox

Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist

Big Ideas

Vive la revolution – as France’s wine industry attracts younger consumers

France : Bordeaux : Wine

Micro Trends

Luxury Social Networking

E-commerce : Online : Social-media

Big Ideas

To move forward, menswear makes a nod to the past

Menswear : Heritage : Brand Heritage

Big Ideas

Multi-tasking teens love multi-media more

Kaiser Family Foundation : Media : Social Networking

Big Ideas

Menswear relaxes into classic sportswear revival

Menswear : Sportswear : Saks

Big Ideas

‘Lipstick war’ underway as beauty brands compete for customers

Lipstick : Affordable Luxury : Selfridges

Markets

Luxury market

As the bling bubble bursts and the dust settles on the recession, the luxury market is waking up to a new world order in the Turbulent Teens.

LVMH : Luxury Lifestyle Matrix : Bain & Company

Big Ideas

Beauty brands reach consumers via online video tutorials

Stila : Dior Beauty : MAC

Micro Trends

Brandzines

Branded : Magazines : Content

Big Ideas

Local production key in the $3bn African beer market

SAB Miller : South Africa : Angola

Big Ideas

Beauty to embrace tech and natural aesthetic in 2010

Revlon : Sustainability : Physicians Formula

Viewpoints

Pam Danziger : A new luxury era, a new luxury typology

Unity Marketing CEO Pam Danziger talks about a new luxury era, a new luxury typology.

Pam Danziger : Unity Marketing : Turbulent Teens

Big Ideas

Korean fashion to go global in 2010

Korea : NYFW : JUUN.J

Big Ideas

Prohibition Culture’s new food meter helps change eating habits

Health Monitoring : Karolinska Institutet : Food

Design Directions

Space 15 Twenty

Combining shop, gallery, bar and music venue, Space 15 Twenty is a new store, going beyond retail, and creating a fully immersive and cur...

Bar : Space 15 Twenty : Curated

Markets

Brand register 09/10

Despite the talk of ethics in brands, the recession has pushed an overwhelming number of consumers back to thinking about their wallet first, accor...

Brand Personality Register : Value For Money : Conscious Shopping

Markets

Technocratic nation

Modern-day Brits are more wedded to gadgets and appliances than ever before. Where the washing machine, fridge and cooker were once the technologie...

Comet : Skype : Devices

Markets

Chinese luxury

China is set to become the number one luxury market in the world by 2015, according to PricewaterhouseCoopers. While most global markets have slump...

China : PricewaterhouseCoopers : Bain & Company

Micro Trends

Webtailing 3.0

A new group of webpreneurs is taking inspiration from the experiences of physical retailing, presenting these on-screen in 2D, and creating a new s...

Webpreneurs : Mag-tailing : Phy-gital

Markets

Travel & Hospitality trends

In a tough market, the smartest travel companies are using technology to build richer, deeper, more profitable connections with their audience.

UN World Tourism Organization : Euromonitor : Online Travel

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