Generations

Tracking the key characteristics and values of generational demographics as each cohort evolves.

Download: Generations Now and Next

From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations

Macro Trends

Boomers: Ageing to Becoming

By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way

Macro Trends

Gen X: Ambiguity to Advocacy

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt

Macro Trends

Gen Z: Vision to Contradiction

Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox

Macro Trends

Alphas: Sandbox to Roblox

Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist

Big Ideas

Consumers in emerging markets more likely to buy gadgets

China : Environmentally : Malyasia

Big Ideas

In Paris, a new sophistication grasps menswear

Paris : France : Menswear

Big Ideas

Vive la revolution – as France’s wine industry attracts younger consumers

France : Bordeaux : Wine

Micro Trends

Luxury Social Networking

E-commerce : Online : Social-media

Big Ideas

To move forward, menswear makes a nod to the past

Menswear : Heritage : Brand Heritage

Big Ideas

Multi-tasking teens love multi-media more

Kaiser Family Foundation : Media : Social Networking

Big Ideas

Menswear relaxes into classic sportswear revival

Menswear : Sportswear : Saks

Big Ideas

‘Lipstick war’ underway as beauty brands compete for customers

Lipstick : Affordable Luxury : Selfridges

Markets

Luxury market

As the bling bubble bursts and the dust settles on the recession, the luxury market is waking up to a new world order in the Turbulent Teens.

LVMH : Luxury Lifestyle Matrix : Bain & Company

Big Ideas

Beauty brands reach consumers via online video tutorials

Stila : Dior Beauty : MAC

Micro Trends

Brandzines

Branded : Magazines : Content

Big Ideas

Local production key in the $3bn African beer market

SAB Miller : South Africa : Angola

Big Ideas

Beauty to embrace tech and natural aesthetic in 2010

Revlon : Sustainability : Physicians Formula

Viewpoints

Pam Danziger : A new luxury era, a new luxury typology

Unity Marketing CEO Pam Danziger talks about a new luxury era, a new luxury typology.

Pam Danziger : Unity Marketing : Turbulent Teens

Big Ideas

Korean fashion to go global in 2010

Korea : NYFW : JUUN.J

Big Ideas

Prohibition Culture’s new food meter helps change eating habits

Health Monitoring : Karolinska Institutet : Food

Design Directions

Space 15 Twenty

Combining shop, gallery, bar and music venue, Space 15 Twenty is a new store, going beyond retail, and creating a fully immersive and cur...

Bar : Space 15 Twenty : Curated

Markets

Brand register 09/10

Despite the talk of ethics in brands, the recession has pushed an overwhelming number of consumers back to thinking about their wallet first, accor...

Brand Personality Register : Value For Money : Conscious Shopping

Markets

Technocratic nation

Modern-day Brits are more wedded to gadgets and appliances than ever before. Where the washing machine, fridge and cooker were once the technologie...

Comet : Skype : Devices

Markets

Chinese luxury

China is set to become the number one luxury market in the world by 2015, according to PricewaterhouseCoopers. While most global markets have slump...

China : PricewaterhouseCoopers : Bain & Company

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