Gen Z

Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.

Big Ideas

Why Brands are Next-Gen Career Advisers

A new wave of workplace advisers are emerging to help Gen Z and Alpha navigate and shape the future of work and yet-to-exist job roles.

Viewpoints

Why Africa is the next hub for youth retail

What does it mean to be young and African today? The co-founder of modern African lifestyle platform Dola, Yannick Do, unpacks the vast opportuniti...

Youth : Media & Entertainment : Lifestyle

Big Ideas

Meet Tomorrow’s Alternative Investors

With traditional systems of monetary value and exchange under threat, four emerging investment communities are ushering in a new dawn for alternati...

Finance : Society : Youth

Viewpoints

How to remix the wellness model for Gen Z

Stephen Mai, the founder of Woo, a next-gen media brand merging content and retail, on how wellness can be reframed as feel-good culture.

Health : Wellness : Media

Markets

Gen Z Parenting Market

No longer the epitome of youth culture, members of Generation Z are having kids of their own, driving the parenting sector in unexpected new direct...

Gen Z : Fashion : Youth

Big Ideas

Five Generation Z-Founded Brands to Watch

Optimistic, ambitious and socially switched on, the first wave of Generation Z-founded brands are hitting the market. These are the disruptors to w...

Youth : Retail : Beauty

Viewpoints

How Alinea is powering an investment youthquake

The Generation Z CEOs of investment app Alinea explain how they are making finance accessible and responsible for young women, from traditional sto...

Finance : Media & Entertainment : Youth

Markets

Generation Z Luxury Market

Rigorous and savvy in their selection of brands, Generation Z’s research-led approach to luxury is set to redefine value and aspiration for the sec...

Luxury : Youth : Fashion

Markets

Gen Zalpha India Market

Amid India’s pandemic recovery, Gen Zalpha are navigating their journey to adolescence by building their own models of progress.

Youth : Education : Sustainability

Viewpoints

Wild Awake signals a future of Earth-centric learning

Offering immersive outdoor education for young people, Wild Awake wants to nurture a generation of learning focused on humans’ interdependency with...

Youth : Education : Sustainability

Design Directions

Pliable Playscapes

Inspired by Generation Zalpha’s productivity, an energetic and assertive visual language is emerging that reflects their can-do attitude and capaci...

Youth : Branding : Media

Markets

Emerging Youth: Vietnam

With more young people living in Vietnam than ever before, this generation are using the country as a canvas on which to project creativity and sel...

Vietnam : Youth : Emerging Youth

Micro Trends

Confessional Clubs

Generation Z are turning from identity-driven social media platforms to safe, anonymous and judgement-free spaces that are rooted in emotional hone...

Youth : Social Media : Society

Micro Trends

Crowdsourced Companions

Digital apps are reviving physical meetings, helping despondent members of Generation Z to expand their social groups in safe and meaningful ways.

Youth : Media : Digital

Macro Trends

The Zalpha Reckoning

A hybrid generation of Zalphas are entering brands’ consciousness. Wise beyond their years, these products of climate change are using their childh...

Youth : Media : Technology

Viewpoints

Gen Z are shaking up the elitist art world

The art world is on the cusp of major change. Here’s how Paul Hill, the 22-year-old founder of Strada, is empowering the next generation of artists...

Youth : Luxury : Art

Big Ideas

Education in 2030: Neo-Knowledge Exchanges

With hyper-connected living and longer lifespans questioning the relevance of traditional schooling, we look forward to 2030 when education exists ...

Youth : Education : Scenario

Markets

Emerging Youth: Saudi Arabia

Driving a shift from collectivism to individuality, young Saudis are at the forefront of their country’s major sociocultural, economic and progress...

Youth : Society : Fashion

Big Ideas

Exhibition: Objects for a New Kind of Society

At Dutch Design Week 2021, Dutch Invertuals and The Future Laboratory are together examining how design will shape our experience of future cities.

Design : Technology : Place Making

Markets

Emerging Youth: AfroLATAM

Despite historical socio-economic disadvantages, Black Latin Americans are making themselves heard through a unique sense of unity and resilience.

Youth : Media : Workplace

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