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Gen X
Born 1965–1980, Gen X-ers are the smallest cohort yet inherently adaptable, the ‘bridgers’ realising their digital dreams out of an analogue upbringing.
Macro Trends
Gen X Now and Next
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt, while juggling their care-giving and financial responsibilities.
Micro Trends
Menopause Travel
A wave of luxurious, expert-led travel businesses is shattering taboos and redefining menopause with a focus on education, empowerment and enjoyment.
Markets
Mature Romance
From Hollywood to publishing, older women are reclaiming desire, starring in box-office hits and driving a new wave of storytelling that challenges age-old stereotypes.
Viewpoints
Reframing Ageing
Jacynth Bassett, founder and CEO of global consultancy, community and campaign Ageism Is Never In Style discusses reframing the anti-ageism narrative.
Viewpoints
Inter-Generational Workforces
Companies that radically change the way they employ over-50s and embrace an inter-generational workforce will win the battle for workplace talent.
Micro Trends
New FemTech
New FemTech
Womenomics
:
Feminism
:
Intuition
Big Ideas
Retailers trim down as consumers simplify shopping
Retailers trim down as consumers simplify shopping
Food Marketing Institute
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Wall Street Journal
:
Walmart
Big Ideas
Green cars buck trend as auto industry suffers
Green cars buck trend as auto industry suffers
Hybrids
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Cars
:
Auto
Big Ideas
Consumers outside Europe dine out in the downturn
Consumers outside Europe dine out in the downturn
Restaurant
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Social
:
Home
Big Ideas
Aston Martin teams up with Toyota to make luxury mini
Aston Martin teams up with Toyota to make luxury mini
Toyota
:
Aston Martin
:
Mini Cars
Markets
Mobile apps and future profits
Addressing the Institute of Practitioners in Advertising’s (IPA) 44 Club, IPA president Rory Sutherland made the point that mobile applications are...
Smartphones
:
Apps
:
Iphone
Markets
Music 3.0
The music industry is changing at an unprecedented rate. Artists are changing the way they produce music; fans are inventing new ways to discover, ...
Music
:
Napster
:
Nielsen
Markets
Online luxury
Global online sales of luxury goods increased by 65% in 2007 to reach €1.5bn (£1.28bn), according to consultants Bain & Company. Yet, despite the m...
Online Luxury
:
Ledbury Research
:
Google
Big Ideas
Chinese jobseekers search for careers, Western faces
Chinese jobseekers search for careers, Western faces
China
:
Careers
:
Faces
Big Ideas
With personal sommeliers, select few find life is wine and dandy
With personal sommeliers, select few find life is wine and dandy
Sarment
:
Hong Kong
:
London
Design Directions
Playscapes
The blur between fantasy, reality, adulthood and childhood is inspiring brand communications that truly enchant, surprise and engage. Designers are...
Fantatsy
:
Faction Marketing
:
Cartoon
Big Ideas
Online store sells essentials, conveniently
Online store sells essentials, conveniently
Madison
:
Wisconsin
:
Essentials
Big Ideas
Holiday bookers want more user-generated content online
Holiday bookers want more user-generated content online
Yahoo
:
Travel
:
Thomas Cook
Big Ideas
Consumers prefer a nostalgic dinner
Consumers prefer a nostalgic dinner
Comfort Food
:
Sainsbury's
:
Asda
Big Ideas
UK consumers to explore Doorstop Destinations as summer scorcher hits
UK consumers to explore Doorstop Destinations as summer scorcher hits
Travelodge
:
Glamping
:
Glamvanning
Big Ideas
Consumers splashing out on top spirits at home
Consumers splashing out on top spirits at home
Spirits
:
Vodka
:
Wine
Big Ideas
Concierge services turn high-tech, mobile
Concierge services turn high-tech, mobile
Concierge
:
Malibu Beach Inn
:
Apps
Big Ideas
Motion-control and connective devices rule at E3 conference
Motion-control and connective devices rule at E3 conference
E3
:
Project Natal
:
Nintendo
Markets
Sport & Leisure and hospitality landscapes
Climate change, recession, fragmenting markets, and an increasingly critical, challenging and internet-savvy consumer are turning traditional notio...
Leisure
:
Hospitality
:
World Travel & Tourism Council
Big Ideas
Chinese car manufacturers attempt to drive luxury sales
Chinese car manufacturers attempt to drive luxury sales
China
:
Shanghai
:
Geely
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