Gen Jones

Born 1955–1965 and known as the ‘lost’ generation, this cohort lack Boomer optimism, shaped instead by the economic and social strife of the 1970s.

Markets

China Dairy Market

Fuelled by the belief that dairy products are a vital component of any healthy diet, Chinese consumers are adding an increasing selection of milk, ...

Food : Drink : Health

Viewpoints

Why age is the new diversity issue

Ageism is the next frontier for diversity, so it’s time for brands to get informed about its nuances, writes Sarah Douglas, director of The Liminal...

Diversity : Ageism : The Flat-Agers

Markets

Flat Age Women Market

Baby Boomer women are creating a new lexicon around ageing that is focused on positivity and eradicates a universal obsession with the preservation...

Media : Beauty : Baby Boomers

Big Ideas

Pornhub launches interactive video content category

Global – Users will now be able to synchronise porn with sex toys in order to simulate sex.

Technology : Digital : Media

Markets

Beauty Futures 2017: Global Market Overview

From the rise of lucrative colour cosmetics to emerging opportunities in developing markets, discover our latest beauty market insights.

Beauty : Branding : Wellness

Markets

Plus-size Market

A one-size-fits-all approach to fashion, retail and marketing is limiting brands’ potential to engage with consumers.

Plus Size : Marketing : Post-body Mindset

Big Ideas

Resounding remedy

UK – Healthcare start-up Echo has built an app designed to help people manage their long-term prescriptions.

NHS : Healthcare : Personal Appsistants

Big Ideas

Indie Beauty Expo: New York

From caffeinated cosmetics to atmospheric aggressor skincare, we look at the top beauty trends from this year’s event.

Indie Beauty Expo : Beauty Futures : Niche Beauty

Big Ideas

House Vision 2016

A series of cross-industry collaborations and talks at Tokyo’s second House Vision exhibition examined the future of the home and the nature of the...

House Vision : Tokyo : Urbanism

Big Ideas

Senior service

US – GoGoGrandparent enables older adults to use ride-hailing services such as Uber without the need for a smartphone.

GoGoGrandparent : The Flat Age Society : Ride-share Market

Viewpoints

Brexit: Partisan Brands

While it's unavoidable for modern brands to take a political position, best leave the placards at home.

Brexit : Brandstanding : New Bricolage Living

Viewpoints

Brexit: Bricolage versus Backlash

The decision to leave the EU was partly the result of friction between two opposed consumer mindsets.

Brexit : Consumer Mindset : Globalisation

Big Ideas

Happiness index

China – Generation D cares less about money, according to a new report by agency OMD China.

Happiness Index : China : Gen Viz

Communities

Holistic Athletes

A desire to balance their minds, meals and bodies as well as their skin keeps Holistic Athletes looking as good as they feel.

The Optimised Self : Fitness : Wellness

Big Ideas

Clothing calamity

US/UK – Women are buying less and less clothing, according to leading retailers.

Fashion : M&S : Clothing

Big Ideas

Head start

US – The Eliza app enables users to track their mental state through voice and sentiment analysis.

Eliza : The Optimised Self : Mental Health

Big Ideas

Decoded Fashion London 2016: Show Review

The fashion industry is increasingly championing revelation, curation and social retail in order to win long-term customer loyalty.

Decoded Fashion London : Revelation Brands : Gen Viz

Big Ideas

Milan Salone 2016: Top Five Concepts

The focus of the Salone Internazionale del Mobile continues to shift away from traditional furniture design towards future scenarios and systems.

Milan Salone 2016 : Concept Design : Explorium Retail

Big Ideas

Drawing the Ligne

New York – Two former American Vogue editors aim to provide an alternative direct-to-consumer model with their new launch.

Seasonless Style : La Ligne : Vogue

Big Ideas

Headbanger

Australia – Samsung has designed a headband that monitors the impacts suffered by contact sports players.

Samsung : brainBAND : Concussion

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