Starbucks uplifts caffeine with essential vitamins

US – Starbucks and Nestlé are introducing a series of new innovations to their at-home coffee offering, embracing the multiple benefits of pairing coffee with health-focused ingredients.

With the range being launched in 2020, Starbucks is working to make coffee more convenient and beneficial for drinkers. A cold brew concentrate will allow sippers to concoct their own daily cold brew with water at home. Other new products include a ground coffee imbued with essential vitamins, and a golden turmeric coffee. Created to enhance the average cup of coffee, the vitamin-activated drink includes five B vitamins to bolster body function, while the turmeric, ginger and cinnamon-infused product aims to provide a morning boost.

With consumers displaying growing concern around the negative effects of high-sugar and high-caffeine energy drinks, there is an increasing demand for more functional and less harmful alternatives. We explore this further in our Alternative Energy Drinks microtrend.