Fashion

The key shifts and emerging talent that are driving change within the fashion industry globally

Need to Know
26 : 01 : 21

Personalised perfume via artificial intelligence, a make-up brand creating new rules for beauty and why Gen Z are more open to discussing death than Boomers.

A smart fragrance device offering on-demand scents

Ninu Perfume, Croatia

Croatia – Tech start-up Ninu Perfume has unveiled a smart perfume dispenser that customises scents via a smartphone app.

Ninu’s technology promises high-quality, customisable fragrances that are created using sustainably sourced ingredients. The sleek cylindrical container holds three cartridges containing foundational categories of scent that, when dispensed in different quantities, can offer the user a personalised, paraben-free perfume.

Controlled through artificial intelligent assistant Pierre, the app will learn what scents are preferred and will be able to suggest new aroma ratios for both male and female users. Ninu’s personalisation system hopes to follow consumers throughout their scent journey. ‘It is a simple and smart patent-pending innovation that enables you to tailor your perfume to match every mood and occasion,’ says the brand.

With technology powering new directions in the fragrance market, emerging innovations are elevating the perfume experience.

Reframd designs eyewear for Black communities

Reframd, Berlin Reframd, Berlin
Reframd, Berlin Reframd, Berlin

Berlin – Reframd is an eyewear start-up that uses technology to create frames that better fit a diverse range of facial profiles.

To create bespoke glasses, consumers can capture their ‘face landmarks’ with their front-facing phone cameras before sending to Reframd to alter the fit of their glasses. The company uses parametric algorithms that run in a 3D programme to capture unique specifications and adapt frames in response to different inputs, such as head width and bridge height. Altered frames are then sent to a production company and manufactured for customers.

Ackeem Ngwenya, founder of Reframd, was inspired to create the company after facing difficulties in his own life when trying to find glasses that fitted his face. 'We need inclusion, representation and participation of diverse groups of people at different levels of product development,' he says.

This shows how the trend for Digital Fit continues to evolve, with new tools emerging to tailor the shopping experience when buying products online.

TooD plays with beauty standards

TooD, US TooD, US

US – Beauty brand TooD has launched with multi-purpose, multi-coloured brow products that disrupt Eurocentric beauty norms.

The brand has made its debut with Brow Colour Cream, a range of glittery gels available in 10 bright shades. The product can be applied anywhere similar to an eyeshadow or lip gloss, as well as eyebrows. Promising clean beauty, the formula claims to be non-toxic. To highlight the brows further, TooD sells a brow soap, which gives the effect of a fuller brow.

The brand’s founder, Shari Siadat, started TooD beauty as a way to highlight her acceptance of her unibrow. With the multi-use and brightly coloured products, the brand wants to highlight beauty beyond Western standards. ‘I decided to grow back my unibrow and to accept my Persian ancestry even though we still live in a world that celebrates and promotes Eurocentric beauty,’ explains Siadat.

TooD beauty is reframing make-up application as a way to promote self-acceptance. For more brands that are challenging beauty’s status quo, discover The Makeup Movement.

Stat: Young Britons have a mature outlook on death

Kinship, US Kinship, US

Generation Z in the UK demonstrate a more open and mature outlook on death, marking a significant difference from older demographics.

According to a survey by Aura – a platform that enables people facing the end of life to leave a legacy for loved ones – Gen Z are four times more likely than Baby Boomers to plan ahead and make bucket lists for their life. Meanwhile, Gen Z were also found to be over four times more likely to speak to their families about death. Social media and online communities seem to be facilitating this mindset shift.

Paul Jameson, founder of Aura, says: ‘Despite its inevitability, death has always been society's elephant in the room. Suppressing thoughts and feelings is damaging for individuals and loved ones, but it looks like Covid is starting to change this.’

As we identify in Death Positivity, end-of-life planning is becoming part of wellness conversations and prompting more progressive attitudes to funerals.

You have 2 free News articles remaining. Sign up to one of our membership packages from just £100 a month.
View Subscription Offers Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more