Eat Offbeat identity by Pentagram
Eat Offbeat identity by Pentagram
Eat Offbeat identity by Pentagram
US – Social impact food company Eat Offbeat is celebrating global cuisine through its visual identity, designed by Pentagram.
The new identity is designed to pay tribute to the food cultures of Eat Offbeat’s former refugee chefs, as well as communicating its namesake reference to eating ‘off the beaten path’. Working with Eat Offbeat to achieve a more aspirational narrative to its humanitarian approach to food, Pentagram captures the concept of ‘global homecooking’ through dynamic graphic design.
Its logo, for example, captures the concept of migration, shifting and moving before settling into staggered formations. A vibrant colour palette takes inspiration from Eat Offbeat’s variety of cultures, with playful illustrations and simple flag designs used to signify the origins of foods. Meal boxes can also be customised with illustrated stickers, mimicking stamps and labels collected through travelling.
Dynamic branding in the food and drink sectors is a powerful tool for both activism and elevation of traditional cuisines – like those reclaimed by Omsom.
