Rebranding Asian food culture
Kim and Vanessa Pham, co-founders of Omsom, discuss the importance of proudly reclaiming the integrity and identity of Asian flavours in the grocery aisle.
By Alex Hawkins and Savannah Scott
:strip_exif():strip_icc()/filestorage/images/99975/omsom09.jpg)
WANT TO READ MORE?
BECOME A MEMBER TODAY
Sign up to one of our subscription packages and get unlimited access to a hive of insights – from microtrends and macrotrends to market reports, daily news, research across eight industry sectors and much more.
Already a member? Click here to log in.
:strip_exif():strip_icc()/filestorage/images/126653/video-thumbnail-template.png)
:strip_exif():strip_icc()/filestorage/images/126535/20250225-164236.jpg)
:strip_exif():strip_icc()/filestorage/images/126499/video-thumbnail-template.png)
:strip_exif():strip_icc()/filestorage/images/126020/wildsmith-vivomerlifestyle2.jpg)
:strip_exif():strip_icc()/filestorage/images/126070/citizens-of-soil-olive-oil-club-pouch-spanish-bottle.jpg)
:strip_exif():strip_icc()/filestorage/images/124334/remedy-h-f-l-7-5.JPG)
:strip_exif():strip_icc()/filestorage/images/125793/untitled-design-11.png)
:strip_exif():strip_icc()/filestorage/images/125595/adatwist-scientist-season1-episode3-00-06-16-15.jpg)
:strip_exif():strip_icc()/filestorage/images/125568/natalia-blauth-ucfdcpujthc-unsplash.jpg)
:strip_exif():strip_icc()/filestorage/images/125457/jacynth-with-the-50-models-for-ending-the-age-of-invisibility-project-by-ageism-is-never-in-style-x-centre-for-ageing-better-photo-by-jenna-smith-1.jpg)