UK – The British luxury brand is working with footballer Marcus Rashford for a new campaign supporting the creative and business futures of British youth.
As part of the Voices of Tomorrow campaign Burberry is joining forces with youth organisations in the UK cities of London and Manchester, providing 'protection, encouragement and empowering them to shape our tomorrow'. The brand’s outreach will support young people’s education as well as providing creative and entrepreneurial opportunities.
Having garnered attention for calling on the government to extend the provision of free school meals for children in the UK, Rashford has been selected by Burberry to front the campaign, representing a progressive and resilient voice to inspire youth futures. 'Burberry shared my vision in bettering local communities through investment in youth centres, which play a pivotal role in the childhood of many, especially in under-privileged areas,' says Rashford. 'We are all products of our community and youth centres offer children in those local communities stability and consistency to succeed at anything they put their minds to.'
With governments failing to support societal needs, Burberry is taking the role of a Civic Brand, stepping in as an educator and enabler.
