Daily Signals 10.07.2020

Signals

Manchester venue opens virtual doors in Fortnite, corporate pyjamas for Japanese workers, and bookish children look to YouTube for reading inspiration.

AR artwork for eco-conscious children

Earth Speakr by Olafur Eliasson, Global

London – Artist Olafur Eliasson has launched Earth Speakr, an interactive digital initiative created to engage children in positive climate action.

The project comprises an augmented reality (AR) app, website and virtual presentations. It aims to directly involve children in environmental awareness and activity by allowing them to transform the world around them into plant life, plastic bags and other objects. Using AR, the app also allows users to blend their faces into objects such as bottles and flowers, recording short video messages that are pinned to a virtual map of the world for others to explore.

‘Earth Speakr is a collective artwork that invites kids to be artists,’ explains Olafur Eliasson. ‘The artwork is made up of their thoughts and visions, concerns and hopes. Earth Speakr invites kids to speak their hearts and minds, and participate in shaping our world and the planet, today and in the future.’

From school strikes to protesting against single-use plastics, Generation Alpha are natural-born activists who are ready to question the world and institutions around them. In Edu-play-tion, we explore the ways this group are learning through play.

Japan’s remote workers embrace WFH pyjamas

WFH Jammies by Whatever, Japan WFH Jammies by Whatever, Japan
WFH Jammies by Whatever, Japan WFH Jammies by Whatever, Japan

Japan – Creative agency Whatever is positioning 'half business, half relaxation' pyjamas as a new type of corporate workwear.

The WFH Jammies, introduced via Kickstarter, feature a split design with a cotton shirt that covers the neck and shoulders, a comfortable jersey for the torso and pyjama bottoms. The design is intended to enable formal presentation for client calls while providing comfort for those working remotely.

‘It's a little troublesome to have to change clothes when you go on a video conference,' reads the Kickstarter page. 'For everyone that shares this concern, we've created remote workers' jammies that look formal on video but loose and comfy outside the frame.’

While Japanese working culture is known to be conservative, companies such as Whatever are testing the boundaries. Furthermore, as recently identified by Jiji Press, some 70% of Japanese employees would like to continue working from home, even when the coronavirus has been contained. This new mindset and value shift is likely to usher in new products, designs and services to support remote working culture in Japan and beyond.

The Factory is a new phygital venue in Fortnite

The Factory in Fortnite by OMA and Manchester International Festival The Factory in Fortnite by OMA and Manchester International Festival

Manchester, UK – Creative venue The Factory is opening a digital version of its space in Fortnite, allowing players to tour the building virtually before its physical opening.

Launched on an island inside Fortnite Creative, the virtual building will host a series of interactive exhibitions. The real-life venue, which is now under construction in Manchester, is the first of its kind to be created in Fortnite, as well as to open virtually before its physical counterpart.

Unlike many recently launched digital venues, The Virtual Factory wasn’t created as a response to Covid-19, but had been a key part of The Factory’s plans from the beginning. Gabrielle Jenks, digital director at Manchester International Festival, the organisation behind The Factory, said: ‘Virtual Factory reflects a time when we are increasingly inhabiting non-physical environments, from social media to video games.’

Looking ahead, architecture is set to further incorporate our digital lives into our physical environments, and vice versa. Working with video games as The Factory has is likely to resonate in particular with Kid Architects.

Stat: YouTubers are inspiring bookish children

Studio Anorak Studio Anorak

A recent survey by The Reading Agency has found that UK children often look to social media influencers, including YouTubers, for reading inspiration.

According to the study, 45% of children said they have looked on YouTube for book ideas, while 28% explore other social media platforms like Instagram. These figures represent a larger percentage than those looking to traditional media, with 27% inspired by tv advertisements and 18% getting ideas from the radio.

While many young people spend long periods of time online, digital platforms, influencers and branded content are increasingly informing their offline leisure activities, something we further explore in Young Bibliophiles.

Previous Daily Signals Articles
The Trend:  Masculinity Reset Retreats

Daily Signals

The Trend: Masculinity Reset Retreats

Men’s mental wellbeing retreats are reshaping modern masculinity, focusing on mindfulness, movement and meaningful male friendships.
Travel : Health And Wellness : Hospitality
The Big Idea: Brand Innovation Debrief: Aman

Daily Signals

The Big Idea: Brand Innovation Debrief: Aman

Aman epitomises ultra-luxury hospitality, blending serene design, bespoke service and rare experiences for a devoted high-net-worth clientele.
Travel : Hospitality : Hotel
The Campaign: Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Daily Signals

The Campaign: Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Unplugged, the digital detox brand behind off-grid cabins that lock away phones and reconnect guests with nature, has teamed up with comedian Munya...
Travel : Cannes Lions 2025: The Unhinged Humour Opportunity : Digital Detox
The Viewpoint: The New Youth Club

Daily Signals

The Viewpoint: The New Youth Club

Opened in April 2025, Moot is a membership-based youth space in northwest London redefining the concept of youth clubs for a generation seeking rea...
Travel : Hospitality : Youth
The Space: Mad Swans ushers in a new era for golf and hospitality in the UK

Daily Signals

The Space: Mad Swans ushers in a new era for golf and hospitality in the UK

Mad Swans is an innovative countryside destination by Longshot on the Mendip Hills in southwest England that opened in October 2025 to offer a fres...
Travel : Sports : Health And Wellness
The Trend:  Romantic Anarchy

Daily Signals

The Trend:  Romantic Anarchy

Younger generations are rewriting the rules of romance – approaching love with equal parts idealism and irreverence.
Pop Culture : Media : Romance
The Big Idea: Branding in the Age of Elasticity

Daily Signals

The Big Idea: Branding in the Age of Elasticity

As the Western world enters a time of cultural volatility and political division, brands face a choice: retreat, react or re-root.  
Pop Culture : Media : Branding
The Viewpoint: Trad Love and a 19th century foresight framework for romance

Daily Signals

The Viewpoint: Trad Love and a 19th century foresight framework for romance

Pop Culture : Media : Dating
The Space: Why Netflix’s restaurant residency in Las Vegas speaks to fandoms

Daily Signals

The Space: Why Netflix’s restaurant residency in Las Vegas speaks to fandoms

Netflix expanding its entertainment empire into immersive dining in late 2025 with Netflix Bites Vegas, a year-long residency at MGM Grand in Las V...
Pop Culture : Media : Netflix
The Campaign: Instagram champions creative risk-taking with star-studded global campaign

Daily Signals

The Campaign: Instagram champions creative risk-taking with star-studded global campaign

As Instagram approached its 15th anniversary, the platform has launched a new campaign spotlighting creativity on social media.
Pop Culture : Media : Entertainment
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN