US – United Sodas is a new direct-to-consumer drinks brand looking to elevate the soda market with inventive flavours.
The Brooklyn-based brand made its debut with 12 signature flavours, including traditional favourites such as Ginger Ale and Cherry Pop, alongside more sophisticated options like Toasted Coconut and Sour Blueberry. Further elevating the products, the branding mixes bright hues, bold fonts and a matte finish.
The range has been created as a high-quality and healthy alternative to many existing sodas, with each drink containing 30 calories, no artificial ingredients and only organic sweeteners. ‘We’re looking to create a beverage to convert people from not wanting soda to having a soda that they love to drink again,' says Marisa Zupan, founder of United Sodas of America, who was motivated to launch a new brand after a clear pushback against sugary drinks.
Grown-up Sodas are on the rise as consumers' palates become more complex, demanding a balance of health and flavour.