Experts & Opinion

Discover the opinions that matter and the ideas shaping our future, including on-demand webinars, videos and podcast discussions with innovative thinkers on how we can collectively shape a more positive future.

​Andy Sandoz: Adult advertising

Viewpoints

​Andy Sandoz: Adult advertising

Good avertising treats consumers as grown-ups, says Andy Sandoz, co-founder of Havas Work Club.
Havas Work Club : Andy Sandoz : Creativity
The Optimised Self explained

Viewpoints

The Optimised Self explained

In the first of our three-part series revisiting our Spring/Summer 2015 Trend Briefing, LS:N Global presents The Optimised Self, an exploration of ...
The Optimised Self : Peter Firth : Joanna Tulej
Steve Hatch: Ultra-personalisation

Viewpoints

Steve Hatch: Ultra-personalisation

Brands need to take social media users on a personal journey, says Steve Hatch, regional director of Facebook for UK and Ireland.
Facebook : Personalisation : The Sharded Self
Louis Desazars: Hyper-bespoke beauty

Viewpoints

Louis Desazars: Hyper-bespoke beauty

Consumers want hyper-individualised offers, says Louis Desazars, CEO of NARS Cosmetics.
Louis Desazars : NARS : Customisation
Dare to be dull: Why boring is best

Viewpoints

Dare to be dull: Why boring is best

Slowing down and daring to be boring could be the best marketing tactic of all.
Frustration Marketing : Honda : Leica
José de Cabo: Being authentic

Viewpoints

José de Cabo: Being authentic

Authentic marketing is about tapping into the potential of the social web, explains Olapic co-founder José de Cabo.
Retail Experience : Jose De Cabo : Olapic
Jason Jones-Hall: Digital Resurrection

Viewpoints

Jason Jones-Hall: Digital Resurrection

Digital resurrection is coming, says Jason Jones-Hall, founder of xHumed. The question is not how, but who.
Digital Resurrection : XHumed : FutureFest
 Ana Andjelic: Experiential retail

Viewpoints

Ana Andjelic: Experiential retail

Brand experience beats advertising every time, says digital strategist Ana Andjelic
Retail Experience : Seasonless Fashion : Retail Futures Forum 2015
Martin Lewis: The savvy consumer

Viewpoints

Martin Lewis: The savvy consumer

Martin Lewis, founder of MoneySavingExpert.com, says a change in consumer mindset is shaping the UK’s retail landscape
Total Retail : Price Comparison : Retail Week Live
Make or break: Can Meerkat survive its SXSW hype?

Viewpoints

Make or break: Can Meerkat survive its SXSW hype?

Meerkat was the talk of SXSW Interactive, but can the live-streaming video app turn hype into lasting success?
Meerkat : Twitter : Live Streaming
FT Sharing Economy: Debbie Wosskow

Viewpoints

FT Sharing Economy: Debbie Wosskow

Peer-to-peer reviews have changed the currency of trust, says Debbie Wosskow, CEO of Love Home Swap and founding chair of Sharing Ec...
Debbie Wosskow : SEUK : The Sharing Economy
The New Value Economy explained at Autumn/Winter 2014 Trend Briefing

Viewpoints

The New Value Economy explained at Autumn/Winter 2014 Trend Briefing

In our final webinar in our new series revisiting Autumn/Winter 2014 Trend Briefing, LS:N Global presents The New Value Economy, an exploration of ...
Sharing Economy : Value : Reputation
SXSell: How to make it at South by Southwest

Viewpoints

SXSell: How to make it at South by Southwest

To win at SXSW, brands should follow Delta Air Lines’ example, emphasising authenticity and focusing on influencers.
SXSW : Delta : McDonald's
FT Sharing Economy: Dax Lovegrove

Viewpoints

FT Sharing Economy: Dax Lovegrove

Traditional businesses are integrating P2P platforms, says Dax Lovegrove, director of sustainability and innovation at Kingfisher
Dax Lovegrove : The New Value Economy : FT Sharing Economy European Summit
Ryan Bethencourt: The next wave of biotech

Viewpoints

Ryan Bethencourt: The next wave of biotech

GMOs will appeal to ethical consumers, says Ryan Bethencourt, programme director at accelerator Indie.Bio.
Biotech : Indie.Bio : Clara Foods
FT Sharing Economy: Sally Davies

Viewpoints

FT Sharing Economy: Sally Davies

Is the sharing economy ready for the mainstream, asks Sally Davies, technology and innovation correspondent at the Financial Times
Sharing Economy : AirBnB : Uber
Swipe left: Tinder and the death of demographics

Viewpoints

Swipe left: Tinder and the death of demographics

By segregating customers by age, Tinder failed to understand the shift away from demographic targeting.
Tinder : Spotify : Soho House Group
Alex Gledhill: Joined-up retail

Viewpoints

Alex Gledhill: Joined-up retail

Big data can make stores more immersive, compelling and profitable, says Alex Gledhill, global account manager for Tesco at Intel.
Big Data : Intel : Tesco
Elin Larsson: Whole-system Sustainability

Viewpoints

Elin Larsson: Whole-system Sustainability

Eli Larsson of Filippa K explains how the Swedish fashion brand created its first sustainable collection.
Whole Chain Thinking : Filippa K : Front Runners
Lynn Rothschild: Life is a technology

Viewpoints

Lynn Rothschild: Life is a technology

Viewing life as a technology is a game-changer for innovation, says Lynn Rothschild of NASA.
NASA : Lynn Rothschild : Synthetic Biology
You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN