Experts & Opinion

Discover the opinions that matter and the ideas shaping our future, including on-demand webinars, videos and podcast discussions with innovative thinkers on how we can collectively shape a more positive future.

RSVP: Culture-coded Retail Online Event

Join us on 19 June 2025 for an online event introducing our new retail macro trend report.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Viewpoints

The Wellness Reset

Energy fields, somatic sensing and spiritual technologies are resetting elite approaches to wellness, according to Carlos Urrutigoity, general manager of London club Grey Wolfe.

Webinars

Anticipating Tomorrow On-demand Webinar

If uncertainty is a virus, then strategic foresight is the best way to inoculate your organisation against it, as we find out in this much-anticipated webinar.

Viewpoints

Regenerative Olive Oil

Citizens of Soil, an innovative olive oil brand, is championing provenance transparency, healthy soils, gender equality and sustainable packaging at a fair price.

Viewpoints

PER/se: Nebula Coat

What it means to launch a fashion brand in the era of peak stuff.

Viewpoints

Brexit: Comparative advantage

British luxury brands might benefit from no longer being beholden to the industry’s European origin story.

Brexit : Luxury : British Heritage

Viewpoints

Brexit: 360 Vision

The best response to the EU referendum for UK brands is to be even more internationalist.

Anti-authenticity : Internationalism : Branding

Viewpoints

Manhattan Associates: Martin Lockwood

Why properly equipping your in-store associates is the key to the phygital future.

Manhattan Associates : Bricks And Mortar : Retail Experience

Viewpoints

Brexit: Belief in agility

Although the UK technology sector was vocally pro-remain, it is also best placed to weather the Brexit fallout.

Brexit : Tech City : Agile

Viewpoints

Hew Leith: IntelligentX

Why AI is key to creating truly responsive products.

Beer : Artificial Intelligence : Chat Bots

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Brexit: Partisan Brands

While it's unavoidable for modern brands to take a political position, best leave the placards at home.

Brexit : Brandstanding : New Bricolage Living

Viewpoints

Brexit: Bricolage versus Backlash

The decision to leave the EU was partly the result of friction between two opposed consumer mindsets.

Brexit : Consumer Mindset : Globalisation

Viewpoints

Penny Grivea: Rituals

Why a slow shopping experience can lead to retail success.

Rituals : Homeware : Cosmetics

Viewpoints

Brexit: Terminal Velocity

The UK's EU membership referendum was yet another example of how our need for speed is harming our future.

Brexit : Politics : Backlash Brands

Viewpoints

Pokémarketing

Forget augmented reality, Pokémon Go is a watershed moment for geo quest marketing.

Pokemon Go : Advertising : Gaming

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Urban Outfitters: Rework

How inverting the design process can revolutionise high street fashion.

Urban Outfitters : Fast Fashion : Upcycled Clothes

Viewpoints

Sandra Lopez: Fashion intelligence

The vice-president of Intel’s New Technology Group on the potential of Intel Curie.

Intel : Wearables : Fashion

Viewpoints

Steven Lammertink: Cirqle

How brands can connect with influencers and extend their reach among a target audience.

Steven Lammertink : Influencer Marketing : Cirqle

Viewpoints

Enforced isolation

The design of technology company offices is compounding the industry’s lack of diversity.

Office Design : Future Of The Workplace : Tech Industry

Viewpoints

+rehabstudio: Chatbots

Why chatbots are the future of brand communications.

AI : Chatbots : Software

Viewpoints

Matthew Cockerill: Modular marketplace

Seymourpowell’s creative director explains why modular technology needs to move beyond the smartphone.

Seymourpowell : Project Ara : Modular

Viewpoints

Helen McGee: 3INA

How the start-up brought its philosophy of real, accessible beauty to life.

3INA : Beauty : Creativity

Viewpoints

Alexander Köth: Minodes

Why it’s time to bring digital analytics to bricks-and-mortar retail.

Alexander Köth : Retail Futures : Minodes

Viewpoints

Cracking creativity

AI's ability to produce truly original creative content still holds up as the ultimate Turing Test.

Artificial Intelligence : Cannes Lions 2016 : Creativity

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