Ready for action: Jeans brand pulls a stunt

The shots are the latest in the Wrangler We Are Animals campaign, which uses minimal branding. Created by advertising agency Fred & Farid, the campaign aims to highlight adventure and risk-taking. Fans can also visit the Wrangler website to experience the shoot from the perspective of the stunt people, and watch a behind-the-scenes film.

Wrangler is clearly in tune with the Turbulent Teens. For more, read our Anarconomy Decade report.