Daily Signals 16.12.2019

Signals

Spotify’s at-home soundscapes, a t-shirt that generates electricity and consumers are frustrated when travel brands forget their preferences.

Space10 is bringing futures research to Delhi

Space10 Delhi. Photography by Athul Prasad
Space10 Delhi. Photography by Deepshikha Jain
Space10 Delhi. Photography by Deepshikha Jain

New Delhi – Ikea's Copenhagen-based company research and design lab is opening in the thriving culture hub of south Delhi.

The new space is billed as a collaborative platform where experts, creatives and specialists can meet, experiment and prototype solutions to enable a better future for people and the planet, from augmented reality to clean energy solutions. It will also host community talks and exhibitions as well as offering rapid prototyping facilities for local and international designers.

While Space10 has previously popped up in cities from Shanghai to Nairobi, the Delhi location is open until April 2020, making it the company’s first semi-permanent location. ‘We want to be where the future is,’ says Kaave Pour, managing director at Space10. ‘India has a young, educated and technology-savvy population and will soon be the most populated country on Earth, with a fifth of the world’s youth living there.’

With a technology-savvy youth population that is set to outnumber China’s, India is a key market for brands hoping to explore the next generation of sustainable and scalable solutions.

Spotify debuts AR to curate the at-home music experience

Spotify and Magic Leap Spotify and Magic Leap

Global – Spotify has collaborated with Magic Leap to create a spatially aware app that lets users virtually pin albums, artists and tracks to specific locations in their home.

With the help of Magic Leap’s augmented reality headset, Spotify users can organise their music library through soundscapes that can be curated for different rooms. ‘The launch of Spotify marks an evolution in the way you can see, hear and experience the bands and artists that you love,’ explains Magic Leap in a statement. As users walk around their home wearing the headset, they can see album covers where they pinned them.

The partnership marks the first time Magic Leap has integrated with a major streaming music platform. Looking ahead, Magic Leap sees this kind of feature extending beyond music: ‘We see a time in the not too distant future when spatial computing will extend to the wider world of podcasts, audiobooks and storytelling.’

As we explore in our Programmable Realities macrotrend, new tools are extending our experience of the world, and facilitating an entirely new way of engaging with products and services.

This t-shirt could charge your phone

Spain – Made with a prototype bio-based ‘e-textile’, the shirt could be developed for use by remote workers or military personnel.

Designed by researchers at the University of Malaga (UMA) in collaboration with Italian Institute of Technology in Genoa (IIT) and shared in the journal of Advanced Functional Materials, the low-cost design generates electricity from the temperature difference between the human body and surrounding environment.

While to date, e-textiles have been developed using chemical elements commonly used in electronic devices, this project takes a new direction by generating electricity using more affordable and less toxic bio-based materials. The textile features a solution that, when heated through activity or movement by the wearer, penetrates and adheres to cotton, thus obtaining electrical properties but from biodegradable materials.

Building on their research, the UMA and IIT scientists are developing further use cases for the textile, for example that it could generate light and become reflective or even charge a mobile phone without a charger. For more future-facing examples of such generative materials, read our Material Far Futures report.

Photography by Anomaly

Stat: Consumers seek hyper-personalisation from travel brands

Today’s travellers expect brands to hyper-personalise their trips, according to the Travelport Global Digital Traveler Research 2019 report. The study, of 23,000 travellers across 20 countries, found that 42% of travellers want to personalise their booking through add-ons such as extra legroom, additional baggage allowance and meal upgrades. However, they are frustrated when companies do not remember their preferences for future trips, with 35% complaining about this, up 4% on 2018.

The study also found India’s travellers to be the most digitally savvy in the world for the third year running. Some 81% have used a mobile device to book a trip and 79% use social media to research their travel plans.

As travellers’ desire for hyper-personalisation accelerates, there is an opportunity for brands to create environments that change based solely on consumers’ needs and preferences. For more, explore our Liberation Luxury macrotrend.

Previous Daily Signals Articles
BBC revisits iconic brand campaign with 90-star film

Daily Signals

BBC revisits iconic brand campaign with 90-star film

The BBC has launched a new brand campaign re-imagining its 1986 ‘What has the BBC ever given us?’ film for a new generation.
BBC : Slogan : Heritage
Marriott brings branded residences to the French Riviera

Daily Signals

Marriott brings branded residences to the French Riviera

Marriott International’s The Luxury Collection is moving deeper into branded living with its first residences in France. Scheduled to open in 2029,...
Luxury : Travel And Hospitality : Hotels
Stat: Shopper loyalty depends on instant value, not habit

Daily Signals

Stat: Shopper loyalty depends on instant value, not habit

More than half (52%) of UK consumers would switch retailers for better loyalty rewards, according to new research from fintech company SumUp, highl...
Loyalty : Shopping : Retail
Mowe launches movement-first beauty brand for active consumers

Daily Signals

Mowe launches movement-first beauty brand for active consumers

New beauty brand Mowe has been launched with a collection of movement-focused make-up designed for sweat, heat and activity.
Beauty : Health : Movement
How Kimba is turning scent into a sleep interface

Daily Signals

How Kimba is turning scent into a sleep interface

Sleep technology company Kimba has raised £4m ($5.4m, €4.7m) in seed funding for an AI-powered bedside device that releases personalised scents thr...
Sleep Market : Fragrance : Wellness
Stat: More than one-third of Americans are now in optimisation mode

Daily Signals

Stat: More than one-third of Americans are now in optimisation mode

More than 36% of Americans now consider themselves to be in optimisation mode, actively pursuing better health, longevity and peak performance, acc...
Optimisation : America : Lifestyle
The Future Laboratory and Liganova partner for Memories of Truth exchange of ideas

Daily Signals

The Future Laboratory and Liganova partner for Memories of Truth exchange of ideas

The Future Laboratory and experiential design agency Liganova co-hosted Memories of Truth on 16 July, an evening of insights, panel discussions and...
Live Events : The Tech Resistors : Technology
Dove Men+Care turns fitness tracking into a product trial through Strava partnership

Daily Signals

Dove Men+Care turns fitness tracking into a product trial through Strava partnership

Dove Men+Care has partnered with fitness app Strava to launch its reformulated 2-in-1 Shampoo + Conditioner, using a branded fitness challenge to e...
Beauty : Running : Fitness
Stat: US travellers are looking beyond familiar destinations

Daily Signals

Stat: US travellers are looking beyond familiar destinations

Between January and May 2026, American travellers made 29.1m international trips, up 23% compared with the same period in 2019, according to analys...
Travel And Hospitality : Emerging Epicenters : Overtourism
Watchmaker Shinola reframes time as a luxury in latest campaign

Daily Signals

Watchmaker Shinola reframes time as a luxury in latest campaign

London-based creative studio GentleForces has unveiled Set the Pace, the first brand campaign for US watchmaker Shinola.
Time : Watches : Advertising
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN