Germany – Healthcare product company SagittaMed extols the benefits of traditional and homeopathic remedies.
While most pharmaceutical brands offer palliative rather than curative care, SagittaMed’s range of products are designed to prevent illness, positioning the brand in the space between traditional medicine and wellness.
‘Usually, information is presented in a super-scientific manner that is hard to understand, or it is all about food, dieting and fitness,’ Sabine tells LS:N Global. ‘No-one is really covering the middle ground.’
Fasching was born into a family of pharmacists and is eager to share her knowledge with a wider audience. The brand’s products, which are stocked in select pharmacies, are primarily sold through SagittaMed’s sleek, design-led website, which offers in-depth information, healthcare tips and friendly advice.
Pharmaceutical brands are taking a less formulaic approach to selling and marketing their products. To find out more, read our Post-pharmacy Brands microtrend.