UK – Furniture brand Made.com is encouraging people to rediscover the joy of being at home amid easing lockdown periods, highlighting ways to reclaim living and dining spaces for their true purpose.
Created by advertising agency Otherway, the Home Will Soon Be Home Again campaign suggests it's time for people to enjoy their homes after the pandemic transformed them into temporary schools, offices and gyms. The ad is a result of a poll by Made.com, which found that its online community is most looking forward to reconnecting with others after a year of isolation. It presents the importance of dining tables used just for dining, the return of real-life conversations and the joy of getting home after a night out.
‘Our campaign is a prompt to re-imagine how we want to live at home once we're out of lockdown – to live happier, healthier, well-designed lives,’ says Jonny Ng, brand marketing director at Made.com. ‘Ultimately, as we begin to go out more we will once again be able to feel the joy of coming home.’
As pandemic restrictions begin to ease in some countries, consumers are likely to reconnect with opportunities for Home Eatertainment.
