London – PriestmanGoode has unveiled a new concept for aircraft interiors in the inter-Covid period.
Featuring colour psychology to alleviate passenger anxiety, the Pure Skies project re-imagines the in-flight experience for pandemic-proof travel. Part of the design features colour-changing ink on the seat fabric, giving consumers a visual cue to indicate whether the cabin has been cleaned. Multi-coloured lighting is intended to reassure passengers, with cyan – the colour of UV light – and purple signalling the cleaning process, before changing to warmer shades of peach and yellow during the flight.
‘The cabin interiors are actually one of the safest parts of the travel journey, which is in part to do with air supply and filtration, but the perception for passengers is often the opposite because it’s a small, contained environment. So we need to use design to help alleviate that passenger anxiety, and make passengers feel reassured,’ explains Maria Kafel-Bentkowska, head of colour, material and finish at PriestmanGoode.
While in-flight wellness innovations have steadily gained traction, Covid-19's hygiene concerns have created new opportunities.