Kenya – Augmented reality (AR) developer Internet of Elephants has launched a new game to raise awareness of the struggles faced by wildlife and conservation.
Wildeverse was initially designed to be played outdoors, but the Covid-19 crisis has forced Internet of Elephants to adapt the game for virtual play. Roaming around a virtual forest, players experience education and entertainment as they identify animals or look for traces of their presence in the AR-created landscape.
Adding a layer of human connection to Wildeverse, gamers take part in a scripted interaction with a conservationist after completing each mission. Here, players can learn more about the research process involved in the game’s development and the team’s continuing support on issues like forest fires, illegal logging and poaching.
Focusing on the medium of gaming to promote a sense of responsibility can provide inspiration for action and optimism among consumers. For more, read our New Consciousness design direction.
