Poland ­– A new dynamic public space in Chorzów, Poland, designed by architecture firm SLAS, embodies the essence of play. The Activity Zone park features a diverse range of shapes and structures, each serving a distinct purpose, creatively punctuating a vast concrete landscape.

Playground and fitness equipment are thoughtfully interspersed between neatly arranged ball courts, seating areas and green spaces featuring mature trees. With a focus on accessibility, concrete was chosen as the primary material, facilitating smooth navigation for wheelchair users and people with limited mobility.

In a bid to foster inclusivity and community integration, Activity Zone marks the first phase of a transformative initiative connecting the University of Silesia and Chorzów. The park breathes new life into a former military site, creating a welcoming environment that unites both academic and local communities. The Activity Zone aligns with our Urban Wellness Market report exploring how post-pandemic consumers are demanding higher levels of urban health, sanctuary spaces in cities and an increase in civic activities to engage in.

US ­– If the wellness budgets of affluent Americans are any indication, wealth is health. New data shared by Ipsos reveals that wellbeing and personal care rank highly in the priorities and budgets of high-income demographics.

Nearly two-thirds of affluents in the US claim that they are extremely healthy, collectively spending over £156bn ($200bn, €181bn) in 2022 on wellness. In contrast, only four in 10 non-affluent adults rate their health highly, citing failures of the American healthcare system but also of the health and wellness industry to reach lower-income consumers effectively.

Ipsos’s research delves deeper than spending, exploring how and why wealthy Americans support holistic health. Nearly seven in 10 affluent Americans exercise at least three times a week. They increasingly prioritise experiential spending supporting physical and mental health, and consider living well as the ultimate luxury, a mindset we explore in our Longevity Lifestyles macrotrend. ‘Success is more than just financial,’ stresses Tony Incalcatera, chief research officer at Ipsos. ‘It’s about living a good life, and that includes the physical fitness aspect.’