Open portal

Open portal

E3 2015 – Augmented reality received the iPod moment it’s been waiting for at this year’s E3 with the unveiling of the Microsoft HoloLens.

Article/17782 #1
HoloLens by Microsoft, US

E3 2015 – Augmented reality received the iPod moment it’s been waiting for at this year’s E3 with the unveiling of the Microsoft HoloLens.

  • Billed as the world’s first fully untethered, see-through holographic computer
  • Featured in a live demonstration using popular game Minecraft

Led by Microsoft Studios’ Saxs Persson, guests were shown how the HoloLens can use any surface as a portal into the game and how players navigate and interact using simple voice and gesture commands without the need for a controller.

As with the Oculus Rift, the technology is making its name in the world of gaming, but holds huge commercial potential, as demonstrated in DHL’s Vision Picking case study.

‘I don’t expect AR to take off in the gaming industry as much as VR,’ Peter Pashley, technical director of Games at ustwo studio, tells LS:N Global. ‘Due to the effect of telepresence – new ways of showing information in the real world – this technology holds greater application in the commercial world.’

The Big Picture: Although growing at a slower rate than VR, augmented reality holds greater worth for business in terms of enterprise mobility. Keep up to date and prepare for the revolution with our Virtual Reality Market report.

Discover More News
Decoding the North American beauty market with BeautyMatter and British Beauty Council

News

Decoding the North American beauty market with BeautyMatter and British Beauty Council

BeautyMatter and the British Beauty Council brought together industry experts and brand representatives for an event exploring the key to success i...
Beauty : Advertising & Branding : Retail
Thérapie launches non-invasive body care treatment

News

Thérapie launches non-invasive body care treatment

Aesthetic clinic Thérapie has launched a new non-invasive bodycare treatment, Core to Floor.
Technology : Health & Wellness : Beauty
Foresight Friday: Marta Indeka, senior foresight analyst

News

Foresight Friday: Marta Indeka, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Society : Pop-culture & Media : Technology
Stat: TikTok leads global in-app earnings with record-breaking revenue

News

Stat: TikTok leads global in-app earnings with record-breaking revenue

Despite facing regulatory challenges in several countries, TikTok emerged as the top-earning app globally.
Technology : Pop-culture & Media : Society
Gaggl brings nostalgic tv programmes to Gen Z via content creator streams

News

Gaggl brings nostalgic tv programmes to Gen Z via content creator streams

Launched in April 2024, Gaggl is a new platform that licenses and distributes tv shows to content creators for communal viewing on social media.
Youth : Pop-culture & Media : Society
Technogym exhibition marks 40 years of innovation at Milan Design Week

News

Technogym exhibition marks 40 years of innovation at Milan Design Week

Technogym, the gym equipment and home fitness brand, commemorated four decades of innovation with a showcase exhibition at Milan Design Week 2024.
Milan Design Week 2024 : Technogym : Fitness
Asahi targets 50% sales share for no- and low-alcohol drinks

News

Asahi targets 50% sales share for no- and low-alcohol drinks

Asahi, the Japanese brewer known for brands including Asahi Super Dry, Peroni Nastro Azzurro and Pilsner Urquell, is planning for a continued decli...
Asahi : Beer : Alcohol
Stat: Eating forage fish could reduce deaths and mitigate climate change

News

Stat: Eating forage fish could reduce deaths and mitigate climate change

A recent study using data from more than 130 countries published in BMJ Global Health has found that changing from red meat to forage fish such as...
Sustainability : Food & Drink : Society
Vacheron Constantin unveils new watch concept at Watches and Wonders 2024

News

Vacheron Constantin unveils new watch concept at Watches and Wonders 2024

At Watches and Wonders 2024, Vacheron Constantin revealed a unique collaboration with fashion designer Yiqing Yin.
Luxury : Health & Wellness : Beauty
Four Seasons Hotels experiments with in-suite hologram technology

News

Four Seasons Hotels experiments with in-suite hologram technology

Hologram hotel clerks might sound like a futuristic dream, but this is now a reality at The Beverly Wilshire hotel.
Travel & Hospitality : Luxury : Health & Wellness
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more