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Big Ideas
The ideas and innovations that hint at the future of the consumer landscape
Big Ideas
Short and Sweet
Global – Hearst Corporation has created a straight-to-Snapchat magazine with brief articles and shoppable style advice for the scrolling gener...
Snapchat
:
Media Futures
:
Hearst Publishing
Big Ideas
TechCrunch Disrupt
Now in its third year and with its own parody of HBO’s start-up spoof Silicon Valley, TechCrunch Disrupt Europe has officially booked its place in ...
2015 TechCrunch Disrupt
:
Technology
:
Blippar
Big Ideas
Transparent luxury
Global – Luxury fashion company Prada Group has bolstered its commitment to corporate social responsibility.
Prada Group
:
Transparencies
Big Ideas
Perfect match
Global – An unlikely alliance has formed between dating app Tinder and Britain’s National Heath Service in a bid to raise awareness for organ donat...
Tinder
:
NHS
:
Organ Donor Register
Big Ideas
Design Miami/ 2015: Part 2
In Part 2 of our 2015 Design Miami/ overview we explore the offsite and satellite events that made an impact during the show.
Art Basel
:
Luxury Design
:
Convergence
Big Ideas
A light fry
London – A new chicken shop in Tottenham is using fried chicken in a paradoxical twist to persuade the community to eat more healthily.
Fried Chicken
:
Fast Food
:
High-low Dining
Big Ideas
Hop on
North America – Transport network Uber has launched a new multiperson, ride-share scheme.
Uber
:
UberHOP
:
Seattle
Big Ideas
Open AI
San Francisco – The Open Artificial Intelligence foundation is to open thanks to more than $1bn in donations from leading Silicon Valley pioneers.
OpenAI
:
Altruvation
:
Silicon Valley
Big Ideas
Conspicuous press
New York – Luxury womenswear label Proenza Schouler has introduced a press embargo on its latest collection until it hits the stores in April.
Proenza Schouler
:
Luxury
:
Womenswear
Big Ideas
The whole fruit
US – Cascara, a tea-like drink brewed from coffee bean pulp, is finding fans among discerning coffee drinkers across the country.
Cascara
:
Aida Batlle
:
Drinks
Big Ideas
Culling cable
US – More than half of adults under 32 will have never paid for cable tv by 2025, according to new figures from Forrester Research.
Forrester Research
:
Cable
:
Cord-nevers
Big Ideas
Runway for every day
US – Rent the Runway plans an everyday hire service for 2016, changing fashion rentals from being an occasional treat to being a way to build a res...
The Sharing Economy
:
Online Retail
:
Fashion Rentals
Big Ideas
Women in luxury
Paris – Luxury group Kering has doubled the number of its female CEOs in the past year.
Kering
:
The Athena Woman
:
Women In Motion
Big Ideas
Pre-flight floga
London – Airport retail has finally woken up to yoga with the UK’s first runway-side workout classes for mind and body at Gatwick.
Wellbeing
:
Airport Retail
:
The Optimised Self
Big Ideas
Hungry for change
US – Consumers are increasingly more discerning about what they eat, according to a study by consultancy C Space.
Trust
:
Branding
:
Food
Big Ideas
Design Miami/ 2015: Part 1
New global visions of luxury and an exploration of what authenticity means for the design world characterised the 11th edition of Design Miami/.
Luxury Design
:
American Design
:
South American Design
Big Ideas
Multisensory marketing
US – A new report by Shullman Research Center suggests that the best way to connect with consumers is by appealing to all the senses.
Marketing
:
Advertising Futures
:
Sensory Splurge
Big Ideas
Virtually for everyone
Global – Google has launched Cardboard Camera, a free virtual reality app for Android.
Google
:
Google Cardboard
:
Virtual Reality
Big Ideas
Demure design
New York – Interior architects are adapting how they design health club locker rooms in response to Millennial men’s desire for privacy when shower...
Millenial Mindsets
:
Health Clubs
:
Interior Architecture
Big Ideas
Collection control
London – River Island is testing Shutl’s new Click and Don’t Collect service, which aims to give online shoppers more control and ensure fewer deli...
Click And Collect
:
Online Shopping
:
Delivery Service
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