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Big Ideas
The ideas and innovations that hint at the future of the consumer landscape
Big Ideas
Neighbourhood watch
US – The Party Squasher device enables Airbnb hosts to monitor the number of people inside their home remotely.
Party Squasher
:
Airbnb
:
Airbnb Backlash
Big Ideas
Lights out
Global – Recent technical problems suffered by Amazon have revealed vulnerabilities in the Internet of Things (IoT).
Amazon
:
The Internet Of Things
:
Smart Home
Big Ideas
Autumn/winter 2017 Fashion Innovation
In the politically charged and consumer-facing autumn/winter 2017 season not just designers, but also the industry as a whole, are moving towards a...
Fashion Week
:
Dislocated World
:
Backlash Brands
Big Ideas
Social support
US – Facebook is using artificially intelligent (AI) bots to address suicidal behaviour among its users.
Facebook
:
Mental Health
:
Artificial Intelligence
Big Ideas
Documenting luxury
London – A new luxury tour operator is offering trips that put you at the centre of your own travel documentary.
Luxury Travel Advisors
:
Travel
:
Personalisation
Big Ideas
Surge in sportswear
India – Growing interest in health and wellness and shifting beauty standards are driving record growth in India’s sportswear market.
India
:
Sportswear
:
Millennials
Big Ideas
Airborne brew
Hong Kong – Cathay Pacific has developed a bottled beer that is designed to be drunk at 35,000ft.
Cathay Pacific
:
Beer
:
Travel
Big Ideas
Voice of wellness
US – The HealthTap app has introduced voice-recognition technology that responds to users empathetically.
HealthTap
:
The E-motional Economy
:
Health
Big Ideas
Good economics
London – A new report from Unilever shows that a third of consumers now buy from brands they believe are involved in social or environmental good.
Unilever
:
Sustainability
:
Whole-system Thinking
Big Ideas
Playful projection
US – The Internet of Things has acquired a recognisable persona with the new Barbie Hello Hologram.
Barbie
:
Generation D
:
Internet Of Things
Big Ideas
Truth in troubled times
UK – Consumers are scrutinising brands in times of crisis to ascertain whether they remain true to their principles, according to new research by W...
Weber Shandwick
:
Brandstanding
:
Transparency
Big Ideas
Say to pay
UK – Santander has updated its iPhone SmartBank app to enable customers to make payments using their voice.
Santander
:
Finance
:
Mobile Money
Big Ideas
Tech preservation
UK – The UK government has announced its digital strategy for a post-Brexit nation.
UK Government
:
Brexit
:
Brand Educators
Big Ideas
Physical focus
US – A new study by Retail Dive shows that US consumers are more inclined to shop in physical stores than online.
Retail
:
Streamlined Shopping
:
Brick-and-mortar
Big Ideas
Culinary convenience
US – The new Goji oven could revolutionise convenience cooking by facilitating a more customised approach to food preparation.
Goji
:
Convenience Culture
:
Food & Drink
Big Ideas
Bed timing
New York – The As You Stay app offers a flexible, cost-effective approach to hotel bookings.
Hospitality
:
New York
:
Convenience
Big Ideas
Generation grey
Global – New research into average life expectancy shows significant increases by 2030.
The Flat Age Society
:
Life Expectancy
:
South Korea
Big Ideas
Biked books
Austria – Lobu is a new delivery service that aims to support the high street by connecting consumers to local book stores.
Mega-systems Backlash
:
Austria
:
Near St
Big Ideas
In-car convenience
UK – Jaguar has collaborated with Shell to launch a convenient in-car payment system.
Jaguar
:
Shell
:
Convenience
Big Ideas
Flex for the future
US – Nearly half of Americans are exercising to prevent future health problems, according to new research by Mintel.
Fitness
:
The Optimised Self
:
Wellness
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